Green is in at CES

Lots of companies here are touting green design and environmental thinking, though in some cases it seemed more sloganeering than anything very deep.

LAS VEGAS--Lots of companies here are touting green design and environmental thinking, though in some cases it seemed more sloganeering than anything very deep. Here are just a few samples from the floor at the Consumer Electronics Show:

Among other things, Nokia was showing off their reduced packaging (50 percent smaller; most of their phones now shipping in it; have saved them $150 million to boot)

By comparison, Casio's touting of their packaging reduction was a bit tepid

HP had a large area of their booth dedicated to their environmental efforts, and like Nokia had several people on hand who could talk knowledgeably about it.

There's still a long way to go on this issue, though, as can plainly be seen by looking at the sheer quantity of stuff at the show. And those massive plasma TVs look fantastic, but they sure gobble energy like there's no tomorrow. Not to mention the fact that most of what's being shown here will be obsolete (and non-upgradable) this time next year, if not sooner.

Here are just a fraction of the shipping crates stacked outside one of the convention halls that were used to bring everything to the middle of the desert. Remember that closing scene from Raiders of the Lost Ark? It's like that.

About the author

    Adam Richardson is the director of product strategy at frog design, where he guides strategy engagements for frog's international roster of clients, envisioning and creating new products, consumer electronics, and digital experiences. Adam combines a background in industrial design, interaction design, and sociology, and spends most of his time on convergent designs that combine hardware, software, service, brand, and retail. He writes and speaks extensively on design, business, culture, and technology, and runs his own Richardsona blog.

     

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