EA has beaten the odds, taking out the less-than-coveted Golden Poo award two years in a row.
EA has become the first company to win The Consumerist's Worst Company in America award two years in a row.
The recent high profile misses for the company — such as the troublesome launch of SimCity — may well have contributed to EA managing to beat Bank of America in the final round.
In announcing the win, The Consumerist noted a few of the points that it felt had sealed the deal for EA, taking EA COO Peter Moore to task for his blog post about the company making the finals again.
Moore had dismissed the relevancy of The Consumerist's award, calling it the "same poll that last year judged us as worse than companies responsible for the biggest oil spill in history, the mortgage crisis and bank bailouts that cost millions of taxpayer dollars".
The Consumerist retorted with:
Make no mistake: video games are big business. A company like EA — and Activision, Ubisoft, Nintendo and Sony, etc — merits just as much scrutiny as any other business that plays a leading role in a multibillion-dollar industry. It's only a fractured, antiquated public perception that video games are somehow frivolous holdovers from childhood that allows gamers to be abused and taken advantage of by the very people who supply them the games they play.
More recently, video game comedy site Dorkly posted its own version of an imagined response from Moore to EA's award, ending with: "We are the worst, but we are super-glad you have some perspective, internet."