BlackBerry plans Z10 launch event

The company issued invitations this morning for a March 21 event in New York to celebrate the launch of the BlackBerry Z10.

BlackBerry issued invitations this morning for a March 21 event in New York to launch its new Z10 smartphone and BlackBerry 10 OS.

That timing would place the event the day before the Z10 is scheduled to land in AT&T stores and be available to the carrier's customers. AT&T, which started preorders this week, is the first U.S. carrier to release the device, which runs on the new BlackBerry 10 OS.

With promised performances by Janelle Monae, Young the Giant, and DJ Z-Trip, the event should be more party than press conference. BlackBerry Global Creative Director Alicia Keys, who appeared at the Z10's unveiling in January, isn't mentioned.

Whatever happens, CNET will be there to bring you the story.

About the author

Senior Managing Editor Kent German leads the CNET Reviews editors in San Francisco. A veteran of CNET since 2003, he still writes about the wireless industry and occasionally his passion for commercial aviation.

 

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