Simply changing to a new handset manufacturer can be a daunting prospect for many consumers, but when you're changing operating systems as well, the worry seems to increase exponentially.
BlackBerry's Z10 (and upcoming Q10) involves a whole new hardware and OS experience, even for old-school BlackBerry fans, so it's not surprising that the company wants people to get hands on with the software in any way they can.
BlackBerry Glimpse is a specially made mobile website that will replicate the BB10 experience on any phone.
It's more of a guided tour than anything else, but it does let Android and Apple fans get a sense of what, including how its gestures work, and even the much-lauded Hub.
However, we were a little amused to see that it doesn't exactly scale perfectly for a screen the size of, say, the Samsung Galaxy Note II.
If you'd like try BlackBerry Glimpse, point your phone's browser to blackberry.com/glimpse and follow the prompts.