Bing is hoping to be the next American Idol, or so it would seem from an invitation that CNET just got for a June 22 event in Los Angeles.
The company promises a 40-minute session to announce new updates to the search engine, followed by a panel on the future of entertainment, to be emceed by "American Idol" host Ryan Seacrest. The invite also promises musical guests and an LA-worthy after-party.
Whatever the news is, it's not the first foray into the celebrity arena for Microsoft's Web unit.
Bing already has an xRank celebrity ranking feature and its MSN unit has a that it developed with BermanBraun.
The company has also been trying to use celebrity ties to promote the broader search engine,in a $100,000 donation to Gulf recovery efforts related to the oil spill.