Beck's goes pink with Hello Kitty beer

While it's not tech or a brew any macho male would be caught dead swigging in public, the occasion certainly merits drinking to it for now.

Hello Kitty beer
Will guys drink to this? Hello Kitty Hell

Funnily enough, we were talking shop with some tech entrepreneurs on how businesses could survive these trying times when these geeks uttered the unthinkable--Hello Kitty.

Seems no one's immune to the charm of this pink-obsessed feline. Even these businessmen weren't discounting the power of the lipless one to snag them a different segment of the market demographic.

Coincidentally, Beck's just released the very beer for these guys to make a toast to on their idea. While it's not tech or a brew any macho male would be caught dead swigging in public, the occasion certainly merits drinking to it for now.

(Source: Crave Asia via Hello Kitty Hell)

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