Augmented reality in Aussie film clip

Aussie band Lost Valentinos is using augmented reality in its latest video clip and is asking for your help.

Augmented reality is so hot right now. With Sony's EyePet coming soon for PlayStation and dozens of apps available for the iPhone it seems everyone wants to get in on some Minority Report action.

But the technology isn't just limited to games and "find the nearest pub": Sydney band Lost Valentinos has decided to use the technology in its latest film clip, and is asking for help from the public.

Visitors to the band's website can currently print out markers corresponding to each of the band members who will automagically appear on their desktops, and users can then record their own clips of the band. Do we need a new web-point-oh number for this?

This could be the start of an augmented reality craze, as we've heard news of a car ad featuring this technology is also in the works. But what's next? Packed to the Rafters? Hey Hey It's Saturday? Get in now before Fonzie puts on his water skis.


(Source: Gizmodo)

 

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