Asus is expanding on its range of "Zen" products with the ZenFone, revealed at CES 2014.
The ZenFone will be available in three sizes: four, five and six inches, all running Android 4.3, although the company said that a KitKat upgrade will be just around the corner.
The ZenFone 6 is the largest and most powerful of the three. It has a six-inch display with a 1280x720 resolution, running on a 2GHz Intel Atom Z2580 processor with a 3230mAh battery.
On the back is a 13-megapixel rear-facing camera, with a two-megapixel shooter on the front. The PadFone 6 also comes with Asus' SonicMaster audio technology, which reportedly enhances sound quality. It will be available in black, white, red and gold.
The 5-inch display on the ZenFone 5 is HD and IPS and, although it has the same processor, the battery is smaller at 2050mAh. The rear camera has dropped to eight megapixels and the colours are the same as the ZenFone 6.
Finally, the four-inch ZenFone 4 has an 800x480-pixel resolution, a 1.2GHz Intel Atom Z2520 processor and a 1170mAh battery. On the back you'll find a five-megapixel camera, and the front features a 0.3 megapixel camera. It will be available in black, white, red, blue and yellow.
There's no call on pricing or timing either here in Australia or overseas, but we'll update when more information comes to hand.