Apple launches two iPhone ads to flaunt new features
The tech giant's new "Brilliant" and "Discover" ads home in on apps that let users solve complicated math problems, dim a lamp, and tune a guitar.
Apple released a set of snazzy new iPhone commercials today dubbed "Brilliant" and "Discover" to show off various features and apps on the smartphone.
Choreographed to upbeat music -- the same as its -- the commercials display the phone in a pair of hands that click, tap, and swipe through various games, apps, and videos.
"Brilliant" highlights how people can use the smartphone to pay for a, use the scientific math calculator, and control the dimming of a lamp with the new Hue Lighting app. "Discover" focuses on Apple's maps app and also shows features like how users can tune a guitar with the smartphone and find new restaurants, music, and locations with numerous other apps.
The two ads are below: