A photo app for iOS believes it has found a novel way to provide users prints of their photos, free of charge.
If you could get your favourite smartphone snaps printed out on high-quality photo paper and mailed to you, free of charge, wouldn't you at least want to give it a try?
A new app called Flag, currently seeking Kickstarter funding, wants to do just that. Every month, users (in the US only to start) will be able to have a pack of 20 prints sent to them for free.
Of course, nothing is ever for free, not really; somehow, the paper, the printing, the shipping, all need to be paid for. Flag's proposed funding model is twofold. Firstly, every print will have an advertisement printed on the reverse side, which is usually left blank or with the brand of the photo paper patterned on.
This seems like an ingenious solution: when a photo is on display, the back can't be seen, so your prints will be perfectly usable.
Prints will be sent in the shape of the digital file you capture, too, so you are guaranteed to get the full image.
And here's where the secondary funding model comes in: if you want more than 20 prints, you can buy them. If you want larger prints, or a laser-cut border, or rounded edges or even an oval print, or your photographs as postcards, you can opt to purchase those options, too. This is what comes with Kickstarter backing: for every pledge over US$20, you will receive double that figure in photo upgrades.
But, even at its base level, it's very good value for everyone involved.
It's not quite coming to Australia yet — next, the company plans to expand to Europe and Canada — but we'll be keeping our eyes peeled. Meanwhile, you can find more information on the Flag Kickstarter project page.