Angela Ahrendts, Apple's next retail chief, talks energy and intuition

In a TEDx Hollywood talk earlier this year, the company's incoming retail chief talks about the power of feeling over thinking.

Angela Ahrendts
Angela Ahrendts, speaking at a TEDx conference in Los Angeles on March 28, 2013. TEDx video/Screenshot by CNET

Late Monday, Apple announcedthat it has tapped Burberry CEO Angela Ahrendts to lead its retail efforts in a newly created position reporting to CEO Tim Cook, starting next spring.

Apple has a reputation for going with intuition. Steve Jobs famously hated focus groups, and instead followed an internal compass. It would appear Apple's new hire has the same sensibilities. In a TEDx Hollywood presentation she gave in March of this year, Ahrendts delved into the power of "human energy."

Ahrendts, who was raised by a "spiritual mother and philosopher father," says she believes in the motivational power of energy: "Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things," she said.

Watch all rest of Ahrendts' talk below:

About the author

Richard Nieva is a staff writer for CNET. He previously worked for PandoDaily and Fortune Magazine, and his writing has appeared in the New York Times and on CJR.org.

 

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