Opt out of Pinterest's personalization feature

Not interested in having pins and boards suggested to you based on your Web-browsing habits? Follow these quick steps to opt out.

Screenshot by Nicole Cozma/CNET

Pinterest just announced that it will now support the Do Not Track feature if it is enabled on a user's Web browser. However, the Pinterest Web site will still be collecting data on users to help "personalize" their experience.

A personalized experience means that when you are visiting other Web sites, this data will be used to show pins that may be of interest to you. So if you've been looking at cupcake recipes, you'll start seeing boards full of cupcakes when you log in. If you don't want that, fortunately there's a quick way to turn off this personalization feature.

Screenshot by Nicole Cozma/CNET

Log in to your Pinterest account via your computer's Web browser. Click on your name in the top right-hand corner and choose Settings.

Screenshot by Nicole Cozma/CNET

Look for Personalization and toggle the switch to No.

Screenshot by Nicole Cozma/CNET

Bonus tip: The Android and iOS versions of Pinterest use a third-party analytics tool (called Flurry) that you may want to opt out of also. Just open the Settings menu and then uncheck the box next to "Send 3rd party analytics."

How do you feel about this new feature rolling out to Pinterest? Is the personalization useful, or just annoying? Share your thoughts in the comments.

Tech Culture
About the author

Nicole Cozma has an affinity for Android apps and devices, but loves technology in general. Based out of the Tampa Bay Area, she enjoys being a spectator to both sunsets and lightning storms.


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