It's time to step up your Apple Watch personalization game.
The tech giant also introduces thinner and lighter accessories for the computers: a Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2.
It's easy enough to share Live Photos between fellow Apple users, but what if you want to show them off elsewhere?
Despite objections about the film from people close to the Apple co-founder, the Jobs biopic draws crowds to the four theaters that showed it this weekend.
Deactivation of the mobile newspaper viewer comes as the tech company expands its retail presence in the country.
Commentary: The creative team behind the new film says it wanted to create something akin to an Impressionist painting rather than a "photo" of Apple's mercurial leader. It is that: pretty but very blurry.
With improved speed, better cameras (plus optical image stabilization), and a pressure-sensitive 3D Touch display, and more, it's not just size that sets the Plus apart.
At an advance screening of the movie in San Francisco, writer Aaron Sorkin and director Danny Boyle defend why they stretched the truth about the Apple co-founder's life.
Not all new iPhones have the same processor chip, but Apple says differences in performance are minimal. Apple also pulls ad-blocking apps over privacy concerns, and Netflix raises its price again.
The new iPhone lineup is rushing to many more markets around the world, starting Friday and continuing throughout October.
Apple is selling fewer MacBooks and iMacs, according to analyst IDC, but declining PC sales across the board means the company actually occupies a larger slice of the market.
Friends of the Apple co-founder are speaking out against the movie that bears his name. Learn what the movie's creators think about Jobs, and how actor Seth Rogen spent a day with Steve Wozniak at the Magic Castle.