OK, that is incredibly senseless. Don't they realize that it's actual costless marketing and that they can NOT go against the culture that has ALREADY built around the name Google?
Take for instance Gilette - in places where the name is considered a synonim to razor, it is still THE most thought of and purchased for that product and others related to it - like shaving cream.
Nonetheless, you just can't fight widespread culture. And especially with young people, the more they go against it, the more it will be used.
In reply to: "Google says no 'googling' in trademark warning"
July 1, 2009
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