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• I agree that Drupal and Alfresco are both great open source WCM choices, but the Forrester report makes an important observation. Forrester notes that open source WCM vendors are strong in areas like document-centric Intranets and static external sites however, open source WCM vendors tend to struggle with persuasive, dynamic customer facing external sites. Stephen Powers points out that the open source WCM vendors tend to lack "personalization, segmentation, campaign management, and other business-user-facing support". These capabilities are critical to a web marketer looking to maximize their online business performance. Many of the customers I work with at Intewoven (there's my disclosure) are moving beyond just managing web content; they are looking to monetize it. Open source vendors like Alfresco and Drupal need to expand their value outside of IT and look at how to better help companies use the web to drive revenue, not just cut costs. In reply to: "Forrester calls out Alfresco and Drupal as the top-two open-source WCM systems"

  June 20, 2008

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