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• "Break-through" is still a positive sales term and isn't overhyped in general.
  So I scanned and have listed a bunch of Hype terms.
  It turns out the last 10 or so have a negative effect on sales.
  soared
  best practice
  mission critical
  interactive
  paradigm shifting
  best of breed
  seamlessly integrated
  synergistic
  revolutionary
  seamless
  solutions
  utilize
  integrated
  proactive
  win win
  breakthrough
  leading
  highly seasoned
  world class
  organic growth
  unmatched
  paradigm
  granular
  innovative
  value added
  strategic
  unique
  thought provoking
  turnkey
  empowered
  next generation
  facilitate
  leverage
  industry leading
  wide ranging
  robust
  bandwidth
  solution provider In reply to: "The hype word of all hype words"

  June 29, 2008

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