The average click through rate for most spam is generally accepted to be 2%. If you consider the cost for sending spam, a 2% response rate is grossly profitable.
Spam works. Spam works because people, both the sender and receiver, are greedy. "Oh! This is a GREAT deal! I just HAVE to click through to take advantage of this!" Bingo. Spam continues.
I would like to believe there is a way to stop spam. I would also like to believe that world peace is possible. Given the sterling nature of humankind, I'm not holding my breath for either.
In reply to: "Study: 95 percent of all e-mail sent in 2007 was spam"
December 12, 2007
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