Version: 2008

patriciahandschiegel's community profile

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  • It's just VERY early for video. User driven content isn't about advertisers not being able to control the brand alone - it's also that publishers would have to figure out how they'd compensate their content creators. Google may have bought YouTube for its technology, reach, etc. It may play a big enough part of something else to make sense to them.

    Professional content will be the way of the future not because user driven is hard to monetize but because the internet is designed to converge channels, and one of those channels is TV. In reply to: "Between a rock and YouTube, video execs see promise"

    August 8, 2008

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