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• Hi Matt, I believe this is a natural progression for Cisco as it is already a very diverse company with Networking, Storage, Software applications, Unified Communications, Virtualization, and many other areas.
  
  This is no different than Apple starting as a computer hardware + OS vendor and branching out toother diverse product lines such as the IPod, IPhone, Itunes, Apple TV......
  
  I believe that it is imperative for Cisco to be relevant to everyday people and Cisco brand through it's consumer focus. In the past, only IT professionals really understood the Cisco Products and business.
  
  From my observation at the Cisco CES press conference, the home audio system is just one piece of a network based platform solutions architecture. Note, that another component of the solution is the Entertainment Operating System (EOS) platform for content delivery.
  
  I don't believe that brand dilution is risk, but rather the opposite. The consumer strategy should bring relevance to the general public who watch the TV commercials, but still wonder how Cisco relates to them. In reply to: "This is not your father's Cisco"

  January 8, 2009

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