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• Storefront businesses do much more...
  I was surprised as I read the story and comments that nobody mentioned the clever 'store' (grocery, gas, pharmacy, office supply, etc.) cards that provide the 'customer' with a discount or accumulated points on their purchases. These cards give the 'store' a regularly updated record of what the 'customer' buys. Often in-store coupons are rendered immediately based on purchases, as are home mailings (snail or email.) There was a big outcry when they first came about, but how many of us think twice about it while counting up our savings? Not that credit/debit cards aren't without their issues as well. Of course there is always cash, but that makes it harder for 'them' to know what 'we' are doing... In reply to: "Why an FTC 'Do Not Track' list is a bad idea"

  November 1, 2007

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