Quark, The New Pagemaker
Quark's arrogance cost them an untold number of customers, including all three ad agencies I worked with over the past decade. Quark's insistence that every customer is a thief made installing the thing a trial unto itself, and thanks to Quark's customer service, installing was just the beginning of the pain if you were unlucky enough to have problems with the software.
Today, Quark is "Pagemaker" for a whole new generation of agencies, designers and desktop publishers... an outdated and unsupported piece of software sitting on an extra computer just in case a client or archived file needs to be recovered.
April 2, 2008
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