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• $2.04
  Reznor made $2.04 per transaction!
  
  That's a whopping lot more than he would get after the label and marketers and brick-n-mortar stores take their cut.
  
  Sounds like good business to me, considering most people still aren't used to buying whole albums online, and it was an all-instrumental album, which rarely sells well anyway.
  
  Reznor's tiered pricing system was probably a better idea than Radiohead's pay anything model. In reply to: "Radiohead won't repeat 'In Rainbows' giveaway"

  May 1, 2008

  0 replies