Hello, my name is Christine Schoultz, Vice President of Marketing at Specific Media. I wanted to submit a short clarification regarding the ESPN article. Specific Media has not had a business relationship with ESPN since 2005. The statements the writer made regarding ESPN recently dropping Specific Media are simply not true. Our two organizations have not even spoken about doing business together at all in the past few years. It is unfortunate that this Mediaweek article was reprinted considering the inaccuracy of this information. In reply to: "Two sides in ESPN's Web advertising broadside"
March 26, 2008
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