If media outlets continue to fire their best reporters--witness eWeek this week and what's happened at the SF Chron--there will soon be no more news media anyway. And if the WSJ continues its trajectory into mainstream mush, we lose that venerable publication as well.
Combine the decline of traditional media with the rise of bloggers lacking anything resembling journalism skills and we seriously have a new ballgame. Better in some ways I guess because we marketers have even more direct avenues to our audiences. But certainly more confusing for everyone as well.
Personally, the dissolution of our news media feels like a real tragedy.
In reply to: "Taking the measure of PR versus 'real news'"
April 18, 2008
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