It is about being true
Yep, it is about giving sincere promises to the consumers and
backing them all the time, or put it differently backing your
decisions with your very life. Steve Jobs in particular has put his
life on the line. It is a very special kind of finality that has huge
convincing power. Dramatic, theatrical, larger-than-life, and yet
? True. I believed from the very beginning, and I do now that
Apple is honestly earning each of their dollars and contributing
to the good of the whole civilization.
IMHO Apple is among the very few "things" that Americas have
truly good, lifechanging and worth buying.
My story is kinda typical. I saw Apple computer first in Dad's
workplace, a chemistry lab in 1984. I bought my first Apple II VX
in 1992. And I have been with Macs ever since.
In reply to: "Why do Apple customers care so much?"
December 12, 2007
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