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• It's not surprising that Apple would get so much free publicity from the iPhone - new and interesting products always do. Case history: Viagra. The year it launched, Pfizer spent just $50MM to advertise Viagra (relatively conservative amount for a major drug launch), but got nearly 100% awareness, way beyond what those dollars would have bought. That was mainly due to the media: news reports and references everywhere from talk shows, to late night TV, to Saturday Night Live. The public wanted to hear about Viagra, so the media reported on it. The same way people want to hear about Apple and their products. And as a gadget hound, the Sane Marketer is personally dying to get the 3G iPhone - marketingsanity.blogspot.com In reply to: "A new Apple rumor, and the reason we're writing about it"

  May 21, 2008

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