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• Dollars earned would be nice but their is nothing but speculative data here. This study does a good job showing who is getting the most eyeballs since it is based on audience. With Google winning with large publishers (DoubleClick) and small (Ad Sense), they are going to be extremely hard to displace.
  
  I also beg to differ about leaving Ad Sense off - many sites are replacing display ads with contextual. Display ads will not go away but even companies like Yahoo are replacing display with text ads on their own pages In reply to: "Google dominates ad server market, study shows"

  December 21, 2008

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