Plastic Logic CEO on Que e-reader (podcast)

Plastic Logic CEO Richard Archuleta holding the Que during interview with Larry Magid.

(Credit: Joshua Weinberg)

For several years Richard Archuleta has been showing up at trade shows with prototypes of Plastic Logic's as-yet-unreleased Que e-reader. But it's almost ready. Archuleta told Larry Magid that the device will finally ship in April at a starting price of $649 for a 4GB model with Wi-Fi and $799 for the 8 GB model with Wi-Fi and 3G.

At that price, the 3G model (with the ability to download books via a built-in cellular radio) will be more than three times the price of the Amazon Kindle and $310 more than Amazon's 9.7-inch global wireless Kindle. The Que will have a 8-1/2x11-inch display.

CNET's Ina Fried analyzed the prospects for the Que and other e-readers on display at CES.

Magid asked Archuleta about the device and why he thinks that the Que, which he says "is much more than a book reader," will do OK despite its higher price (that's Archuleta's opinion, not Magid's).