Sean "Diddy" Combs may be a bit over-the-top, but I have to give credit where credit is due: the cat's got style. And that's definitely part of the draw with the new earbuds he's putting out with Monster and Dr. Dre, the Diddy Beats.
Dre and Diddy unveil new headphones
These in-ear 'phones are clearly designed by a fashionable eye, from the tapered, conical earpieces to the chrome accents and lowercase "db" initials stamped on the outer edge. Add to that Monster's signature flat ribbon cable, and you have a head-turning style that's sure to attract listeners who consider headphones not just an audio accessory, but something meant to complement an outfit.
The Diddy Beats come in a choice of three colors--black, white, and powder pink--and will be available with Monster's ControlTalk module, which offers playback controls for the iPhone, the iPod, and limited Blackberry devices. (It also includes a mic and call-answer button for phone functions.) The suggested retail price is $179.95, but availability is yet to be determined. What I can say for certain is that I will never cease to lust after the massive yellow diamond pinky ring Diddy wore to the product announcement.