T-Mobile announced today it has formed a partnership with DoubleTwist to give Google Android customers multimedia sync capability. Once installed, the software finds music, photos, and videos and allows for transfer to and from Android devices. Essentially, it acts like iTunes for every other smartphone platform.
Users of DoubleTwist can create or sync playlists, and transfer photos and videos back and forth from their Android phones. In addition to DRM-free content, the app also supports your iTunes playlists and it can convert all video formats so there's no headache over compatibility.
The software itself is not new--it launched last October--but this is the first time that a carrier is embracing and officially endorsing it. It will be interesting to see what kind of adoption rate DoubleTwist has. If it catches on well enough, I could see other carriers pulling a similar move, if not the same.
The recently released T-Mobile myTouch 3G Fender Limited Edition comes with a custom installer already loaded on the handset, but all other T-Mobile customers can download the software for their PC or Mac. T-Mobile is displaying DoubleTwist banners in its stores and is pushing the service on its Web site.
I'd recommend DoubleTwist to anyone with an Android phone. I've used it for a few months now and have really come to enjoy its simplicity. It's not quite the full-featured iTunes experience, but it does everything I need it to do.