An Android phone by Google: I think not
Will Google get involved?
Just when you thought the Google Android news couldn't get any stranger, Ashok Kumar, an analyst at Northeast securities, told InternetNews.com and TheStreet.com today that Google itself is planning to release a handset with the operating system.
Details are sketchy, but according to Kumar the device will be unlocked and will be available directly through retailers. Though unlocked phones typically are more expensive than carrier-branded phones, they are also free of any carrier restrictions. Google hasn't commented on the rumor, but I'm taking this one with a healthy dose of speculation.
First off, I can't understand what Google would gain by going head to head with manufacturers and carriers that have embraced the OS. Six manufacturers and three carriers now have devices either in stores or on the way so it's clear that the cell phone world is getting involved. Google already has a role by supplying the OS, which is the unifying feature on the various hardware designs.
Since it isn't a hardware company Google would need someone to make the phone. So who would that be? Though I could see a manufacturer getting onboard just to sell more phones, it would also expect to have some role in the marketing. It's called the T-Mobile MyTouch 3G, but you know its made by HTC.
While an unlocked handset would fulfill Android's open promise to the most degree, you still have to get it on a carrier eventually. And in doing so you'll need to accept the limitations of a carrier's network. Some services will still be out of reach no matter what.
Finally, Google also wouldn't gain that much control over an open device. Google Search and apps already power Android phones so I can't imagine what additional Google fun an unlocked phone would offer. Similarly, Android users already have a lot of control over what they do with their phones. Would an unlocked model give them that much more freedom? Not really...we're not talking about a jailbroken iPhone.
I very well could be wrong about all of this, but for now I'm calling foul. I'll be eagerly awaiting further news, and if it comes I'll report it here. So what do you think? Would Google sell its own Android phone?
Kent German is a senior editor for cell phone reviews at CNET. When he's not testing the newest handsets on the market, he's blogging about cell phone news for Crave. In his On Call column, he answers reader questions and gives his take on the rapidly changing mobile industry. E-mail Kent.


It makes sense to everyone but the vested interests who benefit from monopoly and choking off the market.
"I guess the phone would have to be marketed to the homies in the OC..."
I don't think there are any "homies" in the OC. Probably in the LBC?
Back to the serious topic, I don't know why Google would go this route since they aren't a hardware maker! Whatever they come out with will take more resources and likely be inferior to what an established hardware maker with its learning curve and capital costs behind it could do.
Also, few people buy full-price unlocked phones here because the plan subsidies save you so much money most people consider them a better alternative. Sure you have a few exceptions, but it's not the bulk of the market. What they ought to be doing is partnering with various hardware makers to get their software on multiple phones for multiple carriers. Then they have access to the entire market, and can get a huge number of people using their products (and in turn their other services).
Many people would like an unlocked phone.
It seems to me that Google might just be able to go carrier free if need be.
I'd say that they would do this carefully - lest they **** off come Android adopting carriers.
I guess the phone would have to be marketed to the homies in the OC...
Have you thought about a google phone with WiMAX embedded and so It can work with VoIP calls like Mr. joshuaallenperry has said?
Having a Google Phone with WiMAX embedded would be the perfect scenario to explore all the capabilities of the OS and what the web have to offer us, and to explore and develop new fields regarding mobile experience....an all new range of Value-added services....
I believe that's the future!!!!!
Thanks,
Hugo Cunha
Too bad all the social networking sites are working in Android`s favor LOL
Personally I live in South America and order stuff from the US regularly. Not phones, till now. Thank you Google for thinking globally.
The problem with the US is unless a carrier picks up the phone it almost certainly will not work on ATT 3g and definitely won't work on T-Mo 3g. Would be nice to get some choice for unlocked phones here that would work on 3g or better.
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by jwan83
October 22, 2009 2:18 AM PDT
- Could be the Creative Zii Egg they're talking about. At the moment it's just an SDK and it doesn't have phone functionality as yet. But who's to say it wouldn't be added in there, since it can do everything else and is open to developers?
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