The Real Deal 181: Steve Jobs

Carmine Gallo joins the show to unveil some of the Steve Jobs secrets from his book "The Presentation Secrets of Steve Jobs"

Listen now: Download today's podcast

Real Deal 181 – Steve Jobs

Carmine Gallo’s site
http://www.carminegallo.com/

Carmine’s book
http://www.mhprofessional.com/product.php?isbn=0071636080

http://images.businessweek.com/ss/09/09/0929_jobs_presentations/index.htm

http://www.cultofmac.com/the-presentation-secrets-of-steve-jobs-the-real-deal-behind-the-reality-distortion-field-2/16337

Videos for roll-in

MacBook Air introduction from CNET News. In the first 20 seconds of this edited clip, we see Jobs remove the notebook computer from the envelope.
http://www.youtube.com/watch?v=Z0jIpSCndtw

The original introduction of the Macintosh in 1984. Classic video that just appeared online a few years ago. In the first 20 seconds, Jobs walks over to a darkened stage and pulls the computer from a black bag. Shows that his flair for drama goes back decades. Also shows Jobs in a suit and bow tie!
http://www.youtube.com/watch?v=G0FtgZNOD44

iPhone introduction. About 1:40 in this clip, Jobs introduces "three" revolutionary products...that all turn out be to the iPhone.
http://www.youtube.com/watch?v=ASkis57blsc&feature=related

In 2007, Jobs' clicker failed to advance the slides and he told a funny story about when he and Woz built a TV-jamming device in Woz's dorm.
http://www.youtube.com/watch?v=3W3GsbogqTE

"Death" of OS 9 at WWDC in 2002. There was some hesitation on the part of developers and customers to the change so Jobs staged at mock funeral to put the issue to rest once and for all.
http://www.youtube.com/watch?v=Cl7xQ8i3fc0

Having fun. Steve Jobs using words like "amazing" and "cool" at Macworld 2008. It's a funny mashup.
http://www.youtube.com/watch?v=WOO0giz3qUs

QUESTIONS FOR CARMINE:
The RDF – What is it? How does it work?

OK, big shot, pitch me Jobs' style on something from Microsoft — say, Windows 7.

How good, really, can a person get? How much of this is natural hammishness?

How much prep necessary?

What’s the best presentation tool, PPoint or Keynote or flipcharts?

PHONE CALL

Back up data from iPhone
http://www.iclarified.com/entry/index.php?enid=2063

EMAIL QUESTIONS

1.*******************

Tom & Rafe-

I’m a big presentation nerd, so I’m excited to download this week’s podcast. I have a load of questions I’d love to ask to Mr. Gallo, but I’ll narrow it down to just two:

I’m a follower of Garr Reynolds’ blog Presentation Zen and he frequently suggests that burgeoning presenters hone their skills by watching master presenters at work. Does Mr. Gallo (or either of you) have any suggestions for particular people or particular presentations to learn from? Obviously, Jobs comes to mind (particularly the 2008 MacWorld keynote) and Garr Reynolds also links to various TED presentations. Where else should I look?

I’ve heard that there’s a design maxim regarding fonts: for print publications, you’re supposed to use sans-serif fonts for headings and serif fonts for body text. I’ve also heard (anecdotally) that you’re supposed to do the reverse for presentations: serif fonts for headings. I’d like to hear Mr. Gallo’s thoughts on font selection, particularly choosing serif or sans-serif fonts.

Thanks, and keep up the good work.

-Reid of the Catskills

Next time: All-questions

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