A comeback phone needs a catchy name, and for Research In Motion, the handle in question could be the BlackBerry Z10.
Previously it was known by its "L-series" alias, but unnamed sources have now outed the product name of RIM's next BlackBerry smartphone, according to Unwired View.
In addition to learning RIM's new name for the all-touch device, these sources allegedly also supplied documentation in the form of the promotional material pictured here.
Rumors also point to a second phone that will feature a full QWERTY keyboard in the kind of layout most synonymous with BlackBerry smartphones of RIM's heyday.
Whether the rumor holds true or not, I do think the Z10 name rolls easily off the tongue. Moreover, it's a welcome departure from RIM's usual, heavily numbered nomenclature.