In case you haven't heard, it's all about unlimited plans these days as both AT&T and Verizon Wireless have revamped their calling and messaging options. And Tuesday, as if to prove it enjoys a challenge, U.S. Cellular unveiled changes of its own.
Beginning January 19, new and existing U.S. Cellular customers can select an individual unlimited voice calling plan for $69.99 per month. Families also get an option with an unlimited voice plan for $119.99 per month. That option includes up to two lines of service, with additional lines at $49.99 each. The changes put U.S. Cellular in line with its larger rivals.