Samsung launching its own mobile OS
(Credit:
Screenshot by Bonnie Cha/CNET)
In an interesting move, Samsung announced on Tuesday that it will launch its own mobile operating system called Bada in December, giving developers an open platform to create new apps for Samsung's upcoming phones.
The name Bada, which means ocean in Korean, was chosen to represent the "limitless variety" of potential apps that could be created on the platform and its goal is to bring the smartphone experience to everyone. Samsung said Bada will offer a developer-friendly environment particularly in the area of Web services and promises a rich user interface. In addition, Bada will give mobile operators the opportunity to differentiate its phones with their various services.
While the SDK won't be released till December, Samsung has set up an official Bada Web site where you can find more information about the mobile platform as well as receive updates on product launches, features, and upcoming events.
Bonnie Cha is a senior editor for CNET, covering smartphones and GPS. When she's not testing the latest gadgets, you can find her chasing after her crazy lab or surfing in the chilly waters of Northern California. E-mail Bonnie.

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Then, to differentiate "inexpensive" smartphones from "premium" smartphones, vendors could use:
1. hardware (e.g. processor speed, GPU, memory, expansion slot, touch/non-touch screen, screen resolution, battery capacity, camera, GPS, accelerometer, ...).
2. user experience (e.g. basic icons versus multiple home screens, widgets, ...).
Having to use different development tools, programming languages, etc. for each & every mobile platform makes building & supporting mobile apps a nightmare, for app developers.
The ocean reference is an appropriate metaphor, as the eventual app store will be dominated by a few big fish professional app houses, and schools of small players all trying to survive. And let's not forget that it'll also be polluted by tons of useless crapware.
Who needs or cares about another mobile OS.
Samsung should just stick to Android and focus on hardware and custom software to differentiate its phones otherwise it will have a hard time surviving in this brutal market.
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by Eludium-Q36
November 11, 2009 4:34 PM PST
- Bada Bing! (no one actually put the two together yet, so...)
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