September 21, 2009 3:20 PM PDT

AT&T breaks out its new 3G Microcell

by Nicole Lee
  • Font size
  • Print
  • 45 comments

AT&T has finally unleashed its new femtocell in a public market trial in Charlotte, N.C. Dubbed the 3G MicroCell, the AT&T femtocell is designed to boost both the voice and data signal in your home by using your home broadband network. This is similar to how Verizon's and Sprint's femtocells work, though neither of them handles 3G/EV-DO. (Instead of femtocells, T-Mobile has gone the UMA route with T-Mobile HotSpot @ Home, which requires UMA-enabled phones that can use Wi-Fi to make calls).

Gearlog reports that AT&T stores are charging $150 for the actual 3G MicroCell hardware, while the service is free. If you want unlimited calling as well, there's a $20-per-month charge, unless you already have an AT&T landline or DSL service. To help take the sting off that monthly charge, AT&T is offering a $100 rebate if you sign up for the unlimited plan.

Compare this with Verizon Wireless's Network Extender that costs $250 up front and has no monthly fee but lacks an unlimited call option, and Sprint's Airave that is $100 for the hardware, a $5 monthly fee, with an optional $10 a month for unlimited calls. T-Mobile's HotSpot @ Home plan doesn't require hardware beyond your own wireless router, and the service is $10 a month, but it only works with certain phones that have UMA support.

No word on when AT&T will roll this out to the rest of the nation, of course, but if we have any folks in Charlotte, N.C. who have tried this, definitely let us know how it is and if it improves things at all. We should also note that the Sprint Airave has been out of stock for awhile now, and there are rumors that it might be replaced with a 3G Airave some time soon.

(Via Engadget Mobile)

Nicole Lee is an associate editor for CNET, covering cell phones, Bluetooth headsets, and all things mobile. She's also pretty geeky--she likes World of Warcraft, comic books, and shiny gadgets. E-mail Nicole.
Recent posts from Dialed In
Verizon defends its ETF hike
CNET's worst cell phones of 2009
CNET's top cell phones of 2009
Sprint BlackBerry Curve 8530 now available
Palm releases Project Ares as public beta
MetroPCS debuts Samsung Stunt
Dialed In Podcast 108: The Google Phone lives
Boost Mobile adds unlimited calls to Canada and Mexico
Add a Comment (Log in or register) Showing 1 of 2 pages (45 Comments)
by briankmc22 September 21, 2009 6:41 PM PDT
so they want to charge another $150 to recieve a signal that they advertise as being the best 3G signal in the nation...so glad im dropping my iphone for a new service plan...att you are ridiculous
Reply to this comment
by ibeetle September 22, 2009 3:56 AM PDT
Apparently you missed the fine print where it says not available in all areas, and signal strength depends on a number of factors.

It is not just AT&T. In my area I cannot receive anything less than 1 or 2 bars outdoors with T-Mobile, and as soon as anyone steps inside my home with Verizon the signal becomes unusable.

Femtocells are not a problem looking for a solution. They are a solution to a problem... just very very costly.
by jaguar717 September 22, 2009 12:47 PM PDT
Too costly for widespread adoption; hopefully the guts of the devices will become commoditized and they can slash the price and have the numbers take off.

In fact if they could ramp up the strength (from a 50 foot radius or whatever to say 150-250), they could just pick people at random in areas where coverage isn't the best, ask them to use them, and augment their networks that way.
by atzicecream September 21, 2009 10:10 PM PDT
so they want to charge another $150 to recieve a signal that they advertise as being the best 3G signal in the nation...so glad im dropping my iphone for a new service plan...att you are ridiculous

Brian,

I'd love to agree with you, but with the amount of bandwidth and the amount of people that are using all networks, I actually applaud at&t not charging a mint for this. If it helps and everyone else does it, then I don't see the negative. Do I want to pay more? No, but if it is just an antenna that makes it better for some of the people that have bad/not so good service from any of the cell phone companies, than all the better. You did read that Verizon, T-Mobile and Sprint are doing this as well and the two GSM companies, T-Mobile and AT&T are the only two that don't appear to be thieving your wallet...sorry, gotta disagree with you on this one.
Reply to this comment
by SanDiegoD September 22, 2009 1:03 PM PDT
atzicecream,

So the mobile provider will allow me to give them $150 for this dongle that will provide me with the service that I am supposed to be getting when I shell out $100 a month for their service. I know that they all do it, but let's stick with AT&T for a moment, since they are the only provider for the iPhone. That phone has been on the market now for almost 2-1/2 years, and the 3G version for 12 months less. When the original came out, and they saw the enormous data usage, did they say "Hey, we can't keep selling these until we upgrade our network" or perhaps "Gee, Apple, we can't handle the 3G traffic"? No, they did not - they just sold these phones as fast as they could to reap record (for them) profits on the $100/month/phone x 24 months in contract.

So, you think that it's a good thing that instead of AT&T making the investment in their infrastructure now (2-1/2 years after the problem presented itself), we should pay them for the privilege of purchasing this device that takes traffic off of their overburdened system that they should have upgraded years ago? Where is the logic there? They should be GIVING THIS THING AWAY FOR FREE because IT TAKES TRAFFIC OFF THEIR WIRELESS NETWORK. (sorry for the all-caps, but this post does not allow bold, italics, or underline). Why ever would we want to pay money to put a patch on the wirless company's poor business decision planning?
by IBEJohnson September 23, 2009 10:13 AM PDT
Actually, AT&T spends more than another carrier in network upgrades and enhancements. It's well-documented. Almost 18 billion in 2009 and another 18 billion in 2010. You may not have reaped any specific benefits of this just yet, but it doesn't change the fact that the money is being spent.
by atzicecream September 21, 2009 10:11 PM PDT
so they want to charge another $150 to recieve a signal that they advertise as being the best 3G signal in the nation...so glad im dropping my iphone for a new service plan...att you are ridiculous

Brian,

I'd love to agree with you, but with the amount of bandwidth and the amount of people that are using all networks, I actually applaud at&t not charging a mint for this. If it helps and everyone else does it, then I don't see the negative. Do I want to pay more? No, but if it is just an antenna that makes it better for some of the people that have bad/not so good service from any of the cell phone companies, than all the better. You did read that Verizon, T-Mobile and Sprint are doing this as well and the two GSM companies, T-Mobile and AT&T are the only two that don't appear to be thieving your wallet...sorry, gotta disagree with you on this one.
Reply to this comment
by Thinkatoriums September 21, 2009 10:22 PM PDT
I guess I'm confused. Normally when AT&T sets up a cell tower they have to rent the space, pay for the equipment, electricity and internet, and install all of this without outrage from the neighbors.
But if i need to boost the signal near my house because their coverage area isn't great, I have to pay $150 for the equipment and install it myself? In addition, it costs $20 a month to actually use the thing (unlimited calling). And in this scenario I am paying for the broadband internet connection ($50) and the power usage (minimal).
I understand from a business model why AT&T would try to sell this as a boon to consumers, and I would love to have a better signal in my house, but I find it hard to believe that anyone is such an AT&T fanboy that they are willing to set up a cell tower in their house and pay the company for the 'privilege.' But I'm sure their neighbors will be happy.
Reply to this comment
by ibeetle September 22, 2009 4:03 AM PDT
Millions of people everyday wear clothing with product names on them and yet they not only pay for those cloths, but many times pay a premium price for the pleasure of being walking billboards.

I am at a loss why you mention AT&T so prominently. Verizon and T-Mobil have been offering this for quite some time now. Are you saying it is O.K. for those other guys to do it, but because you have AT&T it is an outrage?
by Thinkatoriums September 22, 2009 7:24 AM PDT
ibeetle, Thank you for the comment. I was responding to this particular article (per the terms of use) not a general complaint about femtocells. But, I believe that my arguement stands for each of the providers of this technology.

Perhaps it was my use of the term fanboy that you are responding to. I am willing to retract that phrase.

I'm not sure that I agree with your metaphor about designer clothing. It seems to me that for your metaphor to compare, designer companies would already be selling you their clothes, but if you wanted to wear them in your house you would have to pay a monthly fee.

I'm not being flip. I really do see this as different.

Thinkatoriums
by sgirard September 21, 2009 10:31 PM PDT
I bought one of these 3G MicroCell units today. So far it works great. It took several hours for the device to sync up to the AT&T network (the unit needs to acquire a GPS signal before it will connect). I have the MicroCell behind a firewall and I didn't have to make any configuration changes to the firewall. Coverage is good and I get 5 bars of signal almost everywhere in the house. I called AT&T support during the setup to ask a few questions and they were very helpful (even though it was clear that they are still learning about this device themselves). One downside is that because the device needs a GPS signal, the directions recommend installing it near a window. That limits placement of the device but it may be a trade-off worth living with.

I had previously tried a cellular repeater and I had even gone to the trouble of installing a directional antenna on the outside of my home in an attempt to improve my cellular signal. The repeater didn't work very well for me, but this MicroCell is very promising so far.
Reply to this comment
by ibeetle September 22, 2009 4:10 AM PDT
I am wondering if those repeaters are a rip or if they only work in a very specialized situation.
I tried one as well when I was with both Verizon and T-Mobile. Never got any additional signal strength with T-Mo, and while the signal strength did improve with Verizon, like turning up the gain on an old cheap stereo when one boost the signal they also boost all the signal noise and hiss. Call quality was actually worse.
by strykernyc September 22, 2009 4:02 AM PDT
You will need this device if you live way out in the boondocks. Sprint has the same device for a while now but is free soooo AT&T drop the charge and it is your problem that your network suck. Hopefully WiMax will blanket the entire country soon.
Reply to this comment
by dadanox September 22, 2009 4:08 AM PDT
If the device needs a GPS signal that will make it useless for some applications. I work in a data center which gets no cell signals and was looking forward to femtocell. Also, there are no windows an no way for a GPS signal to get there. You should be able to configure your zip code or some other option to specify your location.
Reply to this comment
by xnovakx September 22, 2009 11:21 AM PDT
It says GPS is only needed at startup and the device can be moved around, so you might be able to set it up and then move it later, not sure.
by regulas1 September 22, 2009 5:09 AM PDT
I have the perfect solution for all this cell phone madness, I practice it all the time. Don't use a freaking cell phone. Mankind did fine a generation ago without them. So many people have them attached like umbilical cords and could not live without them or so they think.
Reply to this comment
by inverse137 September 22, 2009 9:10 AM PDT
1) don't get trapped in 1982. People want to be able to communicate with anyone at anytime. If you don't want to be available then don't get a cell phone. But don't be myopic and think your solution is what everyone else wants.

2) you don't own a business. That isn't a question, it is a statement. If I am not available then one of my competitors will be.

3) figure out why you are so bitter. Life is short. Lighten up. Get that anxiety disorder treated.
by Weudel September 22, 2009 11:09 AM PDT
Mankind did fine a generation ago without the internet. Maybe you should stop using that as well.
by NervClaX September 22, 2009 5:56 AM PDT
$150+ for the "privelage" of improving AT&T's crappy network. They should pay ME to put one of these things in my home. I hope one of my neighbors is dumb enough to get one for me.
Reply to this comment
by JayNYOne September 22, 2009 6:39 AM PDT
Agreed. Why should I pay anymore than I already do to improve THEIR network. They want better reception for their clients, they need to take it out of the $2.4 BILLION dollars in revenue they've recorded in 2009 alone.
by glitteringobjects September 22, 2009 9:41 AM PDT
According to the information provided for the set up of the device, you can have as many as 10 allowed numbers, but there is security involved so only people you allow will be able to use the device. Kind of like the security on your wireless router I suppose.
by NervClaX September 22, 2009 10:50 AM PDT
@glitteringobjects - I'm sure the "10 numbers" they're referring to are the up to 10 AT&T Wireless family members living in your house. It would be lame if you were to install this in your home, but only Dad could use the unlimited call option. It will still carry calls made by AT&T customers close enough to receive the signal. You just won't notice it unless they start using bandwidth hogging apps on their iPhone and YOUR service starts to suffer.

I'll say it again. If AT&T wants to use MY pipes to plug the holes in THEIR spotty service, they need to pony-up some cash or cut my bill in half.
by calancaster September 22, 2009 1:37 PM PDT
Unless your neighbor includes your mobile number in his "list" of 10 numbers that can access his MicroCell, then you're out of luck. I don't understand why people get so bent out of shape about this. If coverage inside your home/work is not adequate and you're willing to pay the money, then get one. For some people, $150 is worth spending to improve coverage. If it's not worth it for you, stop whining about it and find a carrier that provides the coverage you NEED. We all have CHOICES here. Nobody is forcing this on anyone, so STOP complaining.
by NervClaX September 23, 2009 12:38 PM PDT
The problem I have is it's being sold as a solution for consumers with spotty service. That is very misleading marketing. The trick is in getting AT&T customers to pay for a solution to a problem that should already be covered by your wireless bill.

For example, when you buy wireless service from AT&T, how are you supposed to know whether your home is covered until you bring home your new phone? After signing umpteen pieces of paper and a credit check, you're locked into a service with the threat of an early cancelation fee hanging over your head. You paid good money for a good signal EVERYWHERE within their coverage zone. Now you find out your house is a DEAD ZONE. What does AT&T do? They ask YOU to PAY for the privelage of covering an area they are already supposed to have covered. On top of that, other AT&T customers who DID NOT pay for your femtocell get to piggyback off your signal.

Of course, they're not talking about that in the marketing material, because then consumers would realize they're the ones providing a service to AT&T. Not the other way around.
by hc2008 September 22, 2009 7:09 AM PDT
Well, I'm in the sticks and worse only 1 local cell tower. At best, I get 1 bar inside. I've been looking at various cell repeaters, about $299, but glad AT&T is at least offering what I think may be a better option since it is going over DSL. This will be at least an economical solution for people such as myself out in rural areas. In regards to Verizon or Sprint, I've had people over on both of these at varying times with different phones and the signal is no better that what I'm getting with my iPhone on AT&T. Last, being on a single cell tower was a major problem about 2 months back when the actual tower got struck by lightning and everyone's cell service went out for about 4 days -- piping the call over DSL is ideal in cases such as that.

Only problem, checked the site and "unavailable." Trust me, people in rural areas will gobble these up like chiclets.
Reply to this comment
by cincoV September 22, 2009 7:17 AM PDT
Would I love to have no dead zones? Absolutely. Universal coverage isn't going to happen tomorrow though. If you're content with the coverage in your house, no problem. If you want to have better coverage in your house immediately, buy the femtocell. You can't fault AT&T for providing an immediate coverage solution or for catching up to its competitors.

Thanks for the review, sgirard.
Reply to this comment
by inverse137 September 22, 2009 9:03 AM PDT
Brilliant!!!

Only American consumers would actually give a company even MORE money when that company provides a shoddy product!!

Best coverage not so good? You said your coverage was good and I have no signal? No problem!! I'll just pay to expand your infrastructure for you!!

Gotta love americans!
Reply to this comment
by play7 September 22, 2009 7:46 PM PDT
indeed this is a waste. atlest in japan we get what we pay for.
by irondog1970 September 22, 2009 11:31 AM PDT
I think this offer sounds reasonable. I can choose to pay the $150 to improve the cell phone coverage inside my house. This will allow me to use my phone (it is an iPhone, but my guess is that would work with any 3G phone) as I would normally use it if I were connecting to their tower. Should I then choose to get the unlimited calling plan, it would be another $20 a month.

So, this is how capitalism works, folks. Don't want it, don't buy it. You aren't required to. Nor are you required to pay an extra $20/month for the service. You can buy the microcell without paying the extra monthly fee.

For me, the upfront $150 is the way I would go. I don't need unlimited calling on my iPhone, so I wouldn't pay the extra $20/month. This is my choice; your mileage and experience may vary.
Reply to this comment
by Looper184 September 22, 2009 7:00 PM PDT
True capitalism would allow me to pick my phone and my carrier separately. This is the perfect example of an inefficient market.
by bigpoppa55 September 22, 2009 12:56 PM PDT
I am reading on here and I think I agree with one person's comment: It is a solution to a problem. Cell coverage is not going to be optimal no matter who your carrier is. The main factor: they can't reliably know what your home is made of. Also if you live in the styx and commute to the city, this is also the device for you. Now, I have great signal in my area, but when I go home my apt has been around since the 1950s and the Building is made of something that ALL carriers have issues with. Plus I like the idea of unlimited calls when at home using it. The $150 up front cost is softened by the $100 mail in rebate.

Here is what I would do:
1) Get the Microcell and get the $100 mail in rebate. Activate with unlimited $20 plan
2) Activate a second line and get whatever free phone is available
3) Put both lines on a family share plan (one with less minutes for same cost but shared)
4) Keep extra line at home and use as a home phone! $20 extra for a home phone! That is cheaper than unlimited with cable or vonage
5) Use the unlimited with primary line and say goodbye to those minutes used at home just before the 9pm (or 7pm if you pay extra) nights and weekends deadline.

Can be a good thing if you use it right. Plus you can split the $20 with a neighboor in an Apt complex if you are next door to each other and they have ATT too!

Just my two cents

BP
Reply to this comment
by Forked_Tongue September 23, 2009 6:16 AM PDT
Or if you already have a router and highspeed Internet you can maybe buy an unlocked tmobile uma phone and put your sim card in it when at home. I did this for a friend with my old blackberry 8320 and it didn't cost him anything extra monthly, it still used his minutes of his rate plan.
by jj2mtn September 22, 2009 2:35 PM PDT
Where can I sign up? I don't have any cell service where I live, and this will finally allow me to use my cell phone and text messaging from my house. There are a lot of people in my situation that have been waiting a long time for this type of service.

I can understand people griping about coverage and signal strength. I still think their network sucks, but I don't see FEM-TO-CELL as a negative, even if I have to pay for the router. It will help bridge the gap, though it is not a replacement for AT&T to continue to upgrade their tower coverage to offer better coverage in general.
Reply to this comment
by caifanes82 September 22, 2009 5:14 PM PDT
Im already paying 100.00 dollars a month for crappy signal. Now i have to use my internet bandwith, slow down my wireless network, shell out 150.00! screw you att. cant wait for Sprint and their beautiful WiMax
Reply to this comment
by celltech1973 September 22, 2009 6:11 PM PDT
If I have decent service in my house and there is a mystery box that will supposouly make my service better then its my choice to try to improve my service or let it be.
Reply to this comment
by Looper184 September 22, 2009 6:58 PM PDT
I'm already paying for the service so why should I have to pay to make it adequate in my own house. AT&T's network is a joke and Apple needs to put some serious pressure on them to clean up their act.
Reply to this comment
by gmfullerton September 22, 2009 9:07 PM PDT
Why would you need 3G data speeds when you have a broadband connection?
Reply to this comment
by Posada21 September 22, 2009 9:17 PM PDT
As I understand from reading all this, this whole situation comes down to the iPhone. I work for T-Mobile. From what I hear at work and around, people really put up with AT&T because they want to have the iPhone. This reminds me of an article i read about how congress was looking into cell phones being exclusive to certain carriers and how they wanted to ban that. If several carriers had the iPhone and other exclusive phones this wouldn't happen. Apple has to respect the contract they made with AT&T. So, there's not much they could do in the mean time. If several companies had it, it would created pressure for the carriers to step their game up and provide better service and competitive pricing.
Reply to this comment
by Forked_Tongue September 23, 2009 6:23 AM PDT
Agreed, as a tmo employee myself I always thought exclusivity dealers only hurt the consumers. I bet all these carriers would repair and improve their networks in a heartbeat if cell contracts were banned and phones were not only unlocked but actually directly from the manufacturers, thus getting all of your phone features limited by the service provided by the technology gsm/cdma and what the network provider will allow. I don't what is worse, the crappy networks of all the providers, their solution to try to sell to people to use their home Internet network to route calls with the audacity to charge them extra to make it unlimited, and locking out features on the phones that may mitigate these situations (like not enabling wifi or not allowing wifi calling).
by NervClaX September 24, 2009 8:47 AM PDT
I wouldn't be enough just to break the carriers' hold on exclusive phones. We need the new Net Neutrality FCC rules to apply to wireless so the carriers can't block the cool apps and features available on unlocked phones.

Unfortunately, GSM phones won't work on CDMA networks so that divides the industry in two already. Phones will cost more across the board because if they're not locked to a carrier, there is less incentive to subsidize the hardware.
Showing 1 of 2 pages (45 Comments)
Subscribe to the Dialed In podcast

Subscribe to the audio podcast via RSS
Subscribe to the video podcast via RSS

Subscribe to the audio podcast via iTunes
Subscribe to the video podcast via iTunes

advertisement

About Dialed In

Whether it's for just making calls or for cramming your entire life into one device, the ubiquitous cell phone continues to evolve. Each Wednesday cell phone editors Kent German, Bonnie Cha and Nicole Lee meet to discuss the latest cell phone news and answer your questions. Join us to find out what's in, what's out and what's coming next.

Send us e-mail at dialedin@cnet.com or call us at 1-866-402-2638 (CNET) and be a part of the show.


Add this feed to your online news reader

Dialed In topics

More on Dialed In
Dialed In on CNET Live
Dialed In Facebook group
CNET Reviews: Cell phones
Cell phone ringtones and accessories
Cell phone user forums
Discuss cell phone: Make the call
On Call columns
Cell phone blogs
Cell phone features
Meet The Dialed In hosts
Bonnie Cha Bonnie Cha reviews the latest smart phones, PDAs, and GPS devices, helping CNET readers get their hands on the latest mobile electronics. See profile
Kent German Kent German is CNET's cell phone editor and has been following the wireless industry for seven years. He's embarrassed to admit he can name almost any cell phone he sees on the street. See profile
Nicole Lee Nicole Lee reviews cell phones and their accessories for CNET, thus satisfying her love for all things small, shiny, and digital.See profile
Podroll
When you're not listening to Dialed In, here's some other great podcasts to try.
The Cell Phone Junkie
The Apple Phone Show
60-Second Science
East Meets West
Other CNET podcasts