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November 16, 2007 7:07 AM PST

The Beatles on iTunes? Who cares?

Posted by Steve Guttenberg
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Paul McCartney is now saying the Beatles catalog won't be available on iTunes until sometime next year. Yeah so? Maybe I don't get it, but didn't the "digitalization" of the Beatles catalog happen more than twenty years ago when they put out the CDs? So why are iTunes buyers a vast untapped Beatles market? The catalog is already online--if you have a hankering for Abbey Road buy the CD from Amazon and rip it right now.

I could give a hoot about the long-running legal feud between the Beatles' music label Apple Corps and Steve Jobs' Apple, and their endless haggling over the deal. Aren't Steve Jobs and Sir Paul rich enough already?

Steve Guttenberg is a frequent contributor to magazines and Web sites including Home Entertainment, Playback, and Ultimate AV. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
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Add a Comment (Log in or register) 25 comments
Who cares?
by beatmoses November 16, 2007 8:41 AM PST
It seems you could say that about 98% of the music on iTunes or online
anywhere. It's all been out on CD. Yes anyone who wants the Beatles or anything
else should buy the CDs for the sonic quality and packaging, but it seems so
many want to select individual songs. You can't buy them a la carte on CD. I
guess some people want to choose their singles.
Reply to this comment
The cd "Love"
by minimalist November 16, 2007 10:19 AM PST
is a huge improvement on the original songs as far as sound quality (even the
ones on CD). And its all from source material.

The way to get people to buy again is to completely remaster the catalog using
modern techniques. I'm sure the people at Apple Corps are well aware of this.
Reply to this comment
digital songs
by brucefan28 November 16, 2007 11:11 AM PST
The problem with ITunes is that it has taken away the album as an art form. People are now mostly just singles buyers and if The Beatles do go digital then buyers will not get to experience what it is like to listen to an album like Sgt. Pepper's or Abbey Road in its entirety, track-by-track. For an avid vinyl/CD fan like myself, this is upsetting.
Reply to this comment
You can still buy
by b_baggins November 19, 2007 10:53 AM PST
the entire album, so what's your point, again?
Beatles on iTunes
by sgsilber November 16, 2007 12:05 PM PST
You're missing the point, Steve. Part of the process of making Beatles' songs available on iTunes is getting them remastered and improved for download. The current Beatles song catalogue on CD are transfers from the mid-80's and the lousy sound quality would be further eroded by ripping them into iTunes. Let's get those remasters done Now.
Reply to this comment
Stuff Paul does...
by cdadave November 17, 2007 1:30 AM PST
I have all of the Paul McCartney releases, and believe me, there's a lot of them. I bought the Cd "Memory Almost Full". But I didn't get the standard edition; I got the 2-CD set, with three extra songs and a bunch of Paul chatter. So I thot, "Well, I've got the three extra songs so I'm up to date. Then what happens? He puts out the entire "Memory" album, complete with 3 bonus songs on ONE CD, and includes a DVD that showcases a concert performance, and I was ANGRY when I learned of that. So now to get the DVD, I've gotta buy an album (and bonus tracks) that I already HAVE? I guess Paul needs to make all the dough he can; he figures he's gotta pay Heather off somehow. I love Paul's music, but sometimes I don't like HIM very much.
Reply to this comment
RE-MASTERS ARE DONE
by beatles6120 November 17, 2007 9:47 AM PST
The entire EMI Beatles catalog has been remastered in 5:1
already. The work was completed around the time "Love" was done. So do we get re-releases on CD when the iTunes become available?
Reply to this comment
beatles remastered on itunes
by alfobli November 18, 2007 10:50 PM PST
IF THE EMI PEOPLE WILL INDEED REMASTER ALL BEATLES TRACKS FOR ITUNES, THEY SHOULD ALSO REMASTER AND RELEASE THEM AGAIN ON CD(ALL STUDIO ALBUMS) FOR EXAMPLE, WHAT THEY HAVE DONE WITH THE LET IT BE NAKED PROJECT WAS EXCEPTIONAL AND THEY SHOULD DUPLICATE IT . THE OLD CDs DOES NOT SOUND AS GOOD COMPARED TO THE NEW TECHNOLOGY WE HAVE TODAY...
Reply to this comment
The reason it's a big deal...
by mike6866 November 19, 2007 4:55 AM PST
The reason it's a big deal for an on-line music retailer to offer the Beatle's catalog is because it taps into the way people buy music nowadays. This isn't about tapping a Beatle market, or getting people to buy an entire CD -- it's about offering the Beatle catalog a la cart. I'm an old audiophile from the 70s and 80s who bought albums. I liked the concept of...well...the "concept album." I lament that those days are long gone. The digital music revolution is not about buying entire CDs. It's about offering people exactly what they want when they want it -- a la cart. Unfortunately, that means many people will miss out on the subtleties of the way albums were composed to create a unified, whole music experience, not to mention the "radio-unready" gems tucked away in those experiences. So, don't mistake the Beatle catalog, or the recently available Led Zeppelin catalog as a way to tap into the demand for digital versions of these albums. It's not about albums anymore. It's about convenience and personal (consumer) taste.
Reply to this comment
Give me a break
by b_baggins November 19, 2007 10:52 AM PST
The concept album died decades ago. Modern albums are about filling 20 tracks
with crap so you can put the one hit on the CD and then charge people $19.99
for it.
View all 2 replies
iTunes is less expensive
by photog_7 November 19, 2007 7:03 AM PST
Remember that many Baby Boomers bought all their Beatles albums on vinyl lp records. I replaced a few of my favorite Beatles albums on CD, but only a few. If I can buy the whole remastered collection at iTunes' discounted download prices, I will. And so will millions of others like me.
Reply to this comment
Its all about the re-mastering
by shinelikeitdoes November 19, 2007 10:42 AM PST
as has been pointed out. if you have heard the "love" album..it sounds amazing. but i dont want the cirque du soleil remix crap.

when the catalog is released on itunes, i will be right there. you can keep your ..what are those antiquated discs?? cds??
Reply to this comment
overdramatic
by minimalist November 19, 2007 11:20 AM PST
[i]The problem with ITunes is that it has taken away the album as an art form.
People are now mostly just singles buyers and if The Beatles do go digital
then buyers will not get to experience what it is like to listen to an album like
Sgt. Pepper's or Abbey Road in its entirety, track-by-track. For an avid
vinyl/CD fan like myself, this is upsetting.[/i]

This seems a little overdramatic.

After all, the web is a much more expansive resource for artist and album
information than any 5"x5" little booklet of paper could ever hope to be.

And lamenting the availability of singles on digital services as the end-of-
music-as-we-know-it is kind of silly. People who care about artists and
their art will continue to buy complete albums. Casual listeners get a more
affordable gateway to the artist. The only person that loses is the record
companies with their corrupt bundling strategies. Forcing people to buy
complete albums to preserve art is misguided.
Reply to this comment
I don't lament it....
by mike6866 November 19, 2007 7:15 PM PST
I actually don't lament buying singles on digital services. I think it's great. It gives me more flexibility as a consumer, which saves money and gives me the music I like. The trade off is the de-valuing of the entire album. That's unfortunate, but it's not the end of the world (at least not to me). The point I was trying to make in my post below was that releasing the Beatle catalog on iTunes, or a similar service, is not pointless as the original article posited. It's about giving consumers the flexibilty to buy Beatle music like the do all other music.
Who cares? I CARE! It's wrong!
by BeatleMegaFan November 19, 2007 3:36 PM PST
Personally, to put the entire catalog on iTunes is insulting to me, even though I am a
huge Apple person myself (I had to love both Apples...). I think it's wrong to do this
because The Beatles were more than just some band on iTunes. I don't know what Sir
Paul thinks, but I don't like this. I have every single track ever on my iPods and
computers from CDs. Plus, I have a good collection of LPs as well.
I thought it used to be you could put one of their records on and appreciate their music
for what it was based on what they did and how they accomplished their goals. It's a real
treat to have old records to listen to. Bringing a CD in the car is almost as good too. But
to offer this on iTunes erases that. The Beatles were the true leaders of rock music, and
anyone who consider him or herself to be a music lover better appreciate and enjoy
them, for they were some of the handful of musicians who made real quality music.

It's true that we should all have their songs on our iPods anyway. In the words of some
car from that Disney movie, "Respect the classics man!". Yeah... I wouldn't forgive Apple
Corps for doing this, but if Apple threw in a new Beatle iPod, I'd get one just to add to
my collection.
-BMF
Reply to this comment
Right on the money
by Digitalvinyl November 19, 2007 5:41 PM PST
I don't get the near deification of a vastly overrated band. Their stuff has been available forever, so why should its accessibility on i-tunes be such a big deal?
Reply to this comment
Beatles on I-Tunes
by yahip7 November 19, 2007 8:26 PM PST
I agree, I have all the Beatles stuff I want. They waited too long to release the songs for download. I'm also sick of Apple and their exclusive high and mighty attitude. But, what I don't understand is what McCartney has do with it. I thought Sony and Michael Jackson owned all the original Beatles rights.
Reply to this comment
Beatles re-mastering'll be blunted by iToons 128k
by Zanny_Blowzsteve November 19, 2007 9:07 PM PST
The Beatles went to all the trouble to remaster for state of the art sonic clarity, which will be blunted by Apple's crappy iToons 128 K rips. I'll stick to my own ripped from CD 192k rips, & continue my streak of never, ever having iTunes on any of my computers. And I certainly won't be buying my music from Apple.
Reply to this comment
There are better options, with more on the way
by asohmer November 20, 2007 7:33 AM PST
iTunes is to audio what McDonald's is to hamburgers, but if this is how the public wants to buy music, then let 'em have it. Personally, I'm looking forward to the re-mixed/re-mastered CD's that are supposedly coming a few months after the iTunes debut.

The original CD reissues sound pretty bad. Only "Beatles 1" and "Yellow Submarine Songtrack" are step above the others, and that's because the material was re-mixed for the respective occasions.

Along with iTunes, I hope EMI and The Beatles organization see fit to offer high-resolution downloads that are in fact comparable to the next wave of Beatles reissues.
Reply to this comment
I'm not interested in iTune's inferior low-fi
by john55440 November 21, 2007 3:13 PM PST
Among other things, I prefer the superior sound quality of CDs.
Reply to this comment
The Beatles on DVD-A?
by iamezinlv November 24, 2007 3:03 PM PST
Just curious, once they are re-mastered, will they also come out on DVD-A as the Love album was? I'm not an audiophile and my ears aren't trained, but I really enjoyed the sound of that disc. For sure, I would buy the whole Beatles catalog if the records came out in that format.
Reply to this comment
by uglybastard70 February 26, 2008 4:26 PM PST
Who cares if there stupid songs are on crappy download sites like itunes anyway.
Reply to this comment
by revolution9 October 8, 2008 10:31 AM PDT
It's OK to me if they are on itunes but I will buy all remastered CDs anyway. For the people who just want certain songs it will be great. I have a pretty good ear and I do know that the mp3 or other digital downloads don't come close to the excellent remastered CDs they are doing today. I look forward to shelling out me hard earned bucks for the Beatles again. I bought all of the LPs back in the 70s, most of the 8-tracks, all the cassettes and in 1987-88 all of the CDs. I'll do it again so Capitol/Apple just release the CDs already. Millions of fans want those remastered CDs now and millons more will take the downloads. Jim in So Cal.
Reply to this comment
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About The Audiophiliac

Ex movie theater projectionist Steve Guttenberg has more or less successfully hitched his future to home theater, but he still pines for the clickity-clack of 35 MM projectors and all the stale popcorn he could eat. Between projectionist gigs he worked as a high-end audio salesman for sixteen years, and produced records for an audiophile label. Oh, and one more thing, nothing annoys Steve more than being confused with the other Steve Guttenberg, the washed-up Police Academy actor. The wordsmith Guttenberg is a frequent contributor to a number of magazines and websites including Home Entertainment, Playback, and Ultimate AV. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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