The social phone (wins)
"I've been thinking recently about my connectivity and mobility and one of the reasons I keep coming back to it is the dissonance I have when looking at the two mobiles I use most often. There's now been many comparisons made between the Nokia N95 and the iPhone. Both best in class so to speak. However, I've struggled to completely understand why the iPhone beats the N95 (for me and I'm also really betting for many others). The N95 ostensible has it all. Better camera, streaming bluetooth, video, decent headphone jack, better speakers and general sound etc. It has messaging and mail etc. I could go on and the comparisons which have been made before.
However, the real reason in my mind that the iPhone wins is its ability to 'stay in social touch.' The email, the SMS, the browsing experience has enabled much of the behavior that social networkers have mastered already on the laptop or desktop. It's not about the technology, it is about how the device helps you socialize.
(...) Devices that keep us more connected and 'loosely connected' without pressuring us to wear a heads up display are going to win over those that just add a better camera. In the end it is about the conversations, the chatter, and the ability to engage wherever you are. I even find the iPhone works well as sort of a second screen...for glances at email updates, entering Twitter updates etc. In that way it is supplementing my desktop."
Tim Leberecht is frog design's vice president of marketing and communications and has worked in the media, entertainment, and high-tech industries. He is a member of the CNET Blog Network, and is not an employee of CNET.
- Topics:
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Business,
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Design,
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Brand,
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Innovation,
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Digital,
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Product,
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Convergence,
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Divergence
- Tags:
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iPhone,
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Apple,
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Nokia,
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N95,
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conversational marketing,
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cell phone,
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consumer electronics,
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marketing
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