November 4, 2007 2:08 PM PST

Skateboarding for eco-conscious riders

by Tim Leberecht
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(Credit: SuperGreen Boards)

My colleague Hunter Smith of frog design has used his entrepreneurial spirit to launch a budding start-up based on his two greatest passions: eco-design and skateboarding. Hunter's company, aptly named SuperGreen Boards, employs some of the most advanced eco-friendly technologies for producing custom longboards, slalom, and speedboards.

SuperGreen Boards uses bamboo, which is not only beautiful, strong, and flexible but is also sustainably harvested. Maple wood, known as the gold standard for skateboards because of its strength under the pressure of the rider, takes a minimum of 100 years to mature before it can be used. Bamboo, in comparison, takes only five years for a stalk to mature, converts eight times more CO2, and is 17% harder than maple. Adding even more strength to the board, Hunter uses a fiberglass alternative made entirely of finely woven strands of bamboo fiber, and bonds it to the board using very low VOC (Volatile Organic Compound) epoxy. In the next few months, Hunter is hoping to convert from low VOC to a soy-based epoxy as the technologies become available.

Hunter says: "I'm delighted to see skaters adopt a green mentality and a desire to preserve the Earth for future generations. I am proud to provide boards for down-to-earth, eco-conscious riders with an eye for style."

Tim Leberecht is Frog Design's of vice president of marketing and communications. He has worked in the media, entertainment, and high-tech industries. Most recently, he was the head of corporate communications at Mindjet, a provider of mind-mapping software for the enterprise. Prior to Mindjet, he served as a press chief for the Athens 2004 International Olympic Torch Relay and in marketing communications for Deutsche Telekom in Germany. Tim runs the iPlot blog, and has published and spoken about branding, organizational communication, social media, and attention economics. Tim is a member of the CNET Blog Network and is not an employee of CNET.
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nice boards but...
by seth.levy November 5, 2007 6:49 AM PST
Its interesting that the board is sporting Avilas, one of the heaviest wheels (which are made of polyurethane, a derivative of oil) weighing in at 1 pound a piece. There are more eco-friendly wheels out there, that is for sure.
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Greening the Wheels!
by his415 November 5, 2007 12:22 PM PST
Hi Seth, thank you very much for your feedback. The issue of using polyurethane wheels is a serious concern, and a project I am working vehemently on. I am currently in negotiations with several companies to see if they are willing to work on providing eco-friendly alternatives. Advances in green-technologies are happening on a daily basis, and I am pleased to upgrade my boards as these eco-friendly products become available. My research has not yet turned up any reliable, durable, urethane-alternative wheel companies but I am very interested in any ideas you may have!
Looking forward to hearing from you,
Hunter Smith
SuperGreenBoards.com
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About Matter/Anti-Matter

Tim Leberecht and Adam Richardson both work for Frog Design, a consulting firm specialized in designing innovative products and services for Fortune 500 clients. On the Matter / Anti-Matter blog, they engage in a debate around questions they face day-to-day in their work, using convergence/divergence as a lens through which to look at the pressing issues in business, culture, and technology. What makes a successful convergent product or a successful divergent innovation? Is convergence a myth that users don't really care about, or is the current state of convergence just not satisfying enough for them to embrace? How much divergence of innovation is good, and when does it just become confusing? How do you stay on top of people's ever changing needs and wants?

They are members of the CNET Blog Network and are not employees of CNET.

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