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How to denigrate an entire profession

Posted by Steve Tobak
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A couple of days ago, I posted a story called "Why does the media love Apple and trash Dell." In an honest attempt (really) to explain a gap between the reality and perception of Dell's tech support, I somehow managed to denigrate the noble profession of news reporting and blogging.

What I was trying to say was that the media - as an industry - generally covers what will get them the most eyeballs, since that's how the companies (not the individuals, mind you) get paid by advertisers.

Of course, I never meant to imply that the industry as a whole or individual writers sacrifice integrity for eyeballs. I've had a long, long relationship with the media and that's simply not the case.

Glad I cleared that up. And as an added bonus, I thought I'd provide a little entertainment. Here are some of my favorite CEO quotes on the subject of denigrating professions (or something like that):

"Our industry is made up of geniuses that act collectively like idiots."

That was Bob Bailey, the recently retired CEO of PMC-Sierra, at Semico Summit 2004. I don't recall what Bob was referring to, but it was probably the dot-com bubble-bust. Anyway, I knew what he meant, but I could see some individuals perhaps taking it the wrong way.

Here's Jerry Rogers, former CEO of Cyrix - the now essentially defunct microprocessor company - opining on the competency of his sales group:

"We've got more salesmen now than we've ever had before. We've got so many salesmen that I think they're out there bouncing into each other and getting lost. I don't think they know where the customers are, so maybe we should sit here and draw maps for them."

And more of Jerry's kind words, this time about marketing:

"Those limp &%$#*s in marketing don't know what the hell they're doing."

And then there's my favorite Bill Gates quote:

"Let's face it, the average computer user has the brain of a Spider Monkey."

This one, by Linus Torvalds, the founder of Linux, doesn't denigrate a profession, just an entire company:

"Microsoft isn't evil, they just make really crappy operating systems."

You know, I think I'll close with a good one by Steve Jobs:

"When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought. ... But the networks are really in business to give people what they want. It's the truth."

I hope the network executives didn't take that the wrong way.

Steve Tobak is managing partner of Invisor Consulting LLC. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
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Add a Comment (Log in or register) 1 comment
by The_Decider July 18, 2008 9:08 PM PDT
Don't backpedal.

"Journalists" write for money. Their corporate masters make sure they toe the line. I would say they sacrifice their integrity every day if it weren't for the fact that they sold it years ago.

Take a close look at what gets covered and how, and what gets ignored.

Don't ever apologize for telling the truth.
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About Train Wreck

Steve Tobak is a marketing consultant and former chip industry executive. Train Wreck provides insight into dysfunctional corporate behavior, among other things. When he's not airing the industry's dirty laundry, Steve likes to hang around the house, make believe he's working, and drive his wife crazy. Find out more at www.invisor.net or email Steve at trainwreck@invisor.net. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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