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January 16, 2008 5:01 AM PST

Apple's MacBook Air: A design review

Posted by Peter Glaskowsky
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As usual, there were many specific rumors about what Steve Jobs would be announcing at MacWorld Expo this week. Several were reasonably credible, but Apple runs a tight ship; there's really no way to be sure what will come out at any given show.

MacBook Air

The MacBook Air is remarkably thin and stylish, but it isn't for everyone.

(Credit: Courtesy of Apple)

At the beginning of the year, based on the better rumors and some discounting of existing Mac products, I was pretty sure we'd see four things: new Mac Pro workstations, a refresh of the MacBook Pro line with Blu-ray optical drives and Intel 45nm processors, minor improvements for the iPhone, and a new subnotebook.

New Mac Pro configurations were announced a week before the show-- minor updates, but significant for the professional audience. We got the new subnotebook, the MacBook Air, this week. The iPhone and iPod got only some software tweaks. There was nothing new for the MacBook Pro family.

But that's okay. I'll keep waiting for a better iPhone, and I'm still sure there'll be Blu-ray equipped MacBook Pro models before long.

In the meantime, the MacBook Air is worth a closer look.

The first thing to understand about this machine is that it's aimed at a relatively small market. Apple made a series of design decisions that limit the audience for the Air, but for those potential buyers who aren't turned off by these choices, the Air is the best machine on the market.

If you're not part of the target audience, though, the Air might look like a poor choice. To quote a friend of mine, Mac book author Brian Tiemann, "Is it just me, or is this a ridiculously overpriced, feature-poor, and generally useless pig of an idea?" Honestly, I can see where he's coming from. I think he just doesn't see where the Air is coming from.

Let's list the obvious objections:

  • Non-expandable RAM.
  • Small hard disk.
  • No optical drive.
  • Non-removable battery.
  • Peripheral interfaces limited to one USB port and one monitor output.
  • High price for the included features ($1,799 and up).

Start with 100 million potential buyers and go down the list. Most will get past the first two points, but the lack of an internal optical drive will turn away a lot of people. The fixed battery is a big problem for a lot of people, and still more folks won't accept the limited I/O options. If you care about any of these things, the Air doesn't look like a good value for money. By the time you reach the end of the list, only a few people will still be paying attention.

But once they look at the Air, those remaining candidates may be quickly won over. It's so thin! The case is so cleverly curvy that it's actually deceptive. Visually it looks thinner than a fashion magazine, but in fact it's three-quarters as thick as a regular MacBook Pro, at least at the back edge. At the front edge it's thinner, but it doesn't taper smoothly down to 0.16" (4mm) as Jobs claimed in his speech. That edge actually hangs in air almost half an inch off the desk. (I didn't bring one of my digital calipers to the Expo, but I do intend to measure a real machine when I get the chance.)

It's too thin for a removable battery; the Air's battery is a lithium-polymer pack just a few millimeters thick spread across the full width of the machine under the palm rests and trackpad. (If you need longer battery life, you'll need an external battery such as the PPS-118 Portable Power Station from Battery Geek. There aren't many other options for MacBooks because of Apple's proprietary MagSafe magnetic power connector.)

The Air is also too thin for a conventional motherboard with sockets for the processor, memory, network interface, and other configurable options. The Air's processor, chipset, and memory are all soldered down on a board about three by six inches that sits to one side below the keyboard. The 80GB hard disk or optional solid-state disk ($999 extra for 16GB less space!) sits beside it. And that's all that's down there; that's all there's room for.

Apple says the Air is the thinnest laptop on the market, and I think that's true. I checked the websites for some notably thin notebooks including the Toshiba Portégé R500, the Sharp Actius MM20, and the Sony VGN-X505; all are thicker. (But most are lighter, and the R500 has an internal optical drive, so I'd have to say Toshiba deserves similar praise for the sophistication of its mechanical engineering.)

Also, the Air is faster than any physically comparable ultraportable, and probably offers better battery life when comparing the standard batteries. It doesn't have the performance of a full-size notebook, but at 1.6 GHz or (for $300 more) 1.8 GHz, it's plenty fast enough for Mac OS X or (if you prefer) Windows Vista.

And while you would inevitably run into bandwidth limitations, that one USB port can be connected through a hub to multiple devices-- flash drives, external hard disks, external Ethernet adapters, even additional external displays using the DisplayLink standard.

There are a lot of small notebooks on the market that sell pretty well. Dell's Latitude D430, for example, is the same weight as the Air, has the same display resolution (on a slightly smaller screen), has all the usual I/O ports and expandability, and it's a good bit cheaper. It's a decent-looking machine, but it makes no sacrifices to style.

By comparison, the MacBook Air looks like it's from a different planet, a more advanced civilization. It's like that because it's missing all of the functionality that forces the Dell machine to look relatively clunky-- all the connectors, buttons, and lights that make it more usable, all the latches and screws that make it expandable. The Air has almost none of that stuff, but while that makes it irrelevant to most people, the Air's clean, thin lines make it uniquely attractive for others.

If I was a Hollywood studio executive, a New York art-gallery owner, or an editor of one of those fashion magazines, there's just no other computer I'd want to use. I'm not any of these things, of course; very few people are. But do understand: there are people who are exceptionally style-conscious for personal and professional reasons, and the MacBook Air was designed for these people.

There are also people who wouldn't use an internal optical drive or an Ethernet cable or an Option GT Max 3.6 Express HSDPA wireless WAN adapter anyway. For these people, simplicity is a positive advantage. The Air is a complete computer; it just isn't designed to be the center of a complex computer system.

If all you need is a display, a keyboard, and a WiFi interface, and you don't mind paying a slight premium for high style, maybe the MacBook Air is for you, too.

Peter N. Glaskowsky is a technology analyst for The Envisioneering Group. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
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Add a Comment (Log in or register) 13 comments
by khackshaw January 16, 2008 6:16 AM PST
Thank God!
Somebody gets it! I've been reading negative reviews left and right and I'm glad someone finally realizes that this is not a notebook for the masses but for a subset of a small group to begin with.
Let's face it, Apple and the macbook in particular will never dethrone windows and doesn't want to. Part of the Apple ethos is that it be something only the "cool" people get. If everybody had one, it wouldn't be cool anymore (Note, this is a little different to the Ipod strategy which is to ensure that everybody and their grandma has one-slightly different biz model). If Jobs wanted it to be all things to all people then he would have built a completely different machine...That's what the Dell, HP and Sony notebooks are there for.
I have a regular Macbook and couldn't be happier! Would I buy an air? Nope, it doesn't do what i want it to do. It gets no simpler than that.
So to all the bashers out there, stop and think for a minute if you're part of that target market. If you need an optical drive, bunch of usb ports and ethernet jack then, nope! Please step back and get a Macbook or Macbook Pro.
Reply to this comment
by elfmsternberg January 16, 2008 10:46 AM PST
I can find the Air very compelling as an ideal device for large-scale text and display operations: writing, watching video, and doing presentations. The Air will sell very well among folks who pitch to investors regularly; it lives in the same place in the catalog with Nokia's $1000+ superphones, the "I can be serious and have bling and the same time" crowd.

My one major concern, though, is that a device that thin can't have the structural rigidity needed for long life. People are always picking up laptops by the corner, and in some brands this constant flexing under its own weight causes the motherboard to short out eventually. Thinkpads were notorious for this, which is why Lenovo redesigned the whole "roll cage" in the hopes that the post-T40 models wouldn't die quite so quickly. The Air seems ready to be a victim of its own audience: people who are always on the go.
Reply to this comment
by Peter N. Glaskowsky January 16, 2008 11:08 AM PST
It'll take a while before we find out just how many Apple users are willing to buy the Air, how they like it once they get it, and what the machine is really like in terms of its durability, battery life (and lifespan), performance, etc.

In the meantime I'm just glad Apple is out there pushing at the edges of the envelope. Sometimes it doesn't work out so well-- as with the old G4 Cube-- but when it works, we end up with a larger overall PC market, and that's a good thing.

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Reply to this comment
by kkrewell January 16, 2008 4:46 PM PST
I think the criticism of the Air has a lot to due with a lost opportunity. Peter, as you pointed out, this product is desinned for an elite few who will value style and extreme design over functionality and flexibility. It's the Band & Olusen school of of laptops.

The disappointment for many people is that they were hoping for a small notebook that more people would actually buy. A number of critics are looking for a laptop that they themselves would want to own.

I find it hard to understand some of the design compromises Apple made, especially with reagrd to connectivity: no wired Ethernet, only one USB port, no port replicator interface, no 1394, mono speaker, no mic-in, etc. For many, this will make the Air an unacceptable set of compromises for ultra-style. The internal battery and external DVD drive can be explained, but the lack of expandability (meaning owners will have to carry a multitude of dongles and hubs) seriously limits the customer base. And the thing is, I think they could have devised a solution, even if it was a stylish docking attachment with a proprietary interface.
Reply to this comment
by Peter N. Glaskowsky January 16, 2008 6:03 PM PST
I think that's a fair comment, Kevin. A lot of people were probably ready to go spend $1,199 or whatever for a thinner consumer-grade MacBook, but instead the Air isn't even merely a high-end MacBook Pro, it redefines the high end of the Apple line.

However, I don't think omitting all those connectors was a "compromise." I think their absence is a positive benefit for the target market. You certainly can't have those sleek lines if you have to reserve space for Ethernet (0.5" minimum vertical space), multiple USB ports, etc.

And most of the people who buy one of these simply won't carry any accessories at all. Maybe a few people will carry a USB stick or card reader in a pocket, maybe a few will need a USB WWAN adapter, but more likely not. It's a minimalist machine. Screen, keyboard, WiFi, done.

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Reply to this comment
by kkrewell January 17, 2008 9:52 AM PST
Hmmm, only one USB connection is going to be a bottleneck if you want to use a USB mike, Ethernet, keyboard, mouse, printer, scanner, card reader, etc. Looking at the design, I think Apple could have fit at least one more USB port next to the power plug.

I think David Pogue got it right as well:
http://www.cnbc.com/id/22708675
Reply to this comment
by metazai January 17, 2008 1:19 PM PST
This design is brilliant, in that is so beautifully summarizes the reasons I will never own an Apple product. It's designed with no thought to the consumer's customization or use -- you're right, Peter, it is just for one tiny market segment, the ones that aren't interested in innovation. Apple doesn't innovate, it dictates, and if you don't want to do things their way you're not "cool". That's a brilliant way to run a fashion company, but a lousy way inspire growth in the computer industry. And, yes, I know many Mac users that are perfectly happy to put up with this kind of restrictive nonsense all in the name of "cool", and especially in the name of sticking it to Microsoft, but it could be argued that there has been much more innovation coming out of the PC hardware platform over the last decade than the Mac hardware platform. I'm not anti-Mac . . . I'm anti-elitist, especially when it comes to developing new technology.
Reply to this comment
by Peter N. Glaskowsky January 17, 2008 3:37 PM PST
The fact that the MacBook Air wasn't designed for customers like you certainly doesn't mean it wasn't designed with customers in mind.

And the machine is certainly innovative, even if the novel aspects aren't interesting to you.

Apple is "inspiring growth in the computer industry" more effectively than most companies. Sony, Fujitsu, Asus, the OLPC organization, and a few others are also doing good work to create new growth opportunities, but Apple's market share is growing faster than just about any other major PC vendor.

The MacBook Air isn't about elitism per se, it's about applying differentiation to develop new market niches. Maybe it'll be successful and maybe not, but your arguments just don't make sense.

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by y82whs January 17, 2008 1:30 PM PST
No one doubts this is a cool design study, and if it were a concept car, it would get applause.
No one doubts that some number of people will buy this as a fashion statement. A $2K fashion statement (that you have to use) keeps this small.

The questions are (a) does this become an appreciable part of Mac laptop sales, or more interestingly, (b) does it lure over Windows users, and expand the Apple market? Just cannibalizing Mac laptop sales does little to me.

Call me skeptical.

1) Other than physical form factor, it offers nothing new. You have to buy this device solely because you like its looks, or size, etc. All my IPhone friends constantly are showing me "what their phone does...".

2. It seems complicated, which I think hurts the "cool" sales audience. How do I plug a camera in? How do I install Office? Buying a bunch of peripherals just seems off-strategy for an art-gallery owner.

3. The other market to me is road warriors, where both size and fashion matter. But I for one insist on a second battery. Flights (and connections) are longer than 5 hours, and if they say 5, I say 3.

4. Yes, it's faster than other ultraportables, but that's a small niche. It's slower than a lot of other (reasonably sized) systems, and I'm curious about benchmarks with a 4200 rmp hard drive.

So it looks way cool, runs the same OS, the same apps, requires extra peripheral devices, runs slower than other Mac laptops, and all in, is like $2100 with tax, peripherals. And I just noted that IPhone prices dropped and IPod touch owners get to pay $20. Hmmm.
Reply to this comment
by Peter N. Glaskowsky January 17, 2008 3:31 PM PST
Form factor and style are features for some people, and the MacBook Air pushes the envelope in that direction, at least a little bit. Some people will appreciate that.

This is not a machine for road warriors, that's for sure.

I don't see news of an iPhone price drop; what happened?

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by kkrewell January 18, 2008 9:46 AM PST
Oh and one more disappointment with MBA: it doesn't have Intel's latest Penryn microprocessor. With only 4MB of cache, this is the 65nm Core 2 Duo, not the 45nm Penryn (with 6MB of cache) version of Core 2 Duo. Jobs said in an interview that it took 2 years to develop. I guess the development cycle was too long to use Intel's very latest processor.
Reply to this comment
by mhinnewyork January 20, 2008 9:55 PM PST
Peter,
That the battery has to be replaced by Apple is a huge drawback. See
A defensive look at the MacBook Air battery
http://blogs.cnet.com/8301-13512_1-9851584-23.html
Michael Horowitz
Reply to this comment
by Peter N. Glaskowsky January 21, 2008 4:56 PM PST
I think you mean this URL instead:

http://blogs.cnet.com/8301-13554_1-9854399-33.html

The one you gave is the URL for this blog. :-)

I agree that the battery is a deal-killer for many buyers. Lots of things about the Air are deal-killers for various people. In fact, I listed the big deal-killers in this post. The Air is for people who don't regard these points as deal-killers. How many of these people there are, I have no idea, but I'm sure we'll find out.

If it's true the case can be opened with a screwdriver and that Apple stores can carry out the replacement, there's less of a problem. The availability of external batteries like the one I mentioned also helps mitigate the problem. I'm sure there's nothing proprietary about the Air's internal battery; third-party makers will offer them, as they do for iPods today. But even so, it's an issue, and potential buyers will have to decide whether it's too big an issue.

Thanks for the comment!

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Peter N. Glaskowsky is a computer architect in Silicon Valley and works part-time as a technology analyst for The Envisioneering Group. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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