March 20, 2008 6:46 PM PDT

Kidzui creates a new online environment for kids

by Amy Tiemann
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Kidzui is a new web browser designed for kids ages 3 to 12 years old. Rather than operating from a filtering mindset, Kidzui is trying to build the internet for kids from the ground up. Content is reviewed by an editorial staff of teachers and parents, running 24/7 and adding new content each day.

The site launched yesterday and my 8-year-old beta tester had a great time exploring the Kidzui environment. The "stickiest" features of the site involved creating a "Zui" avatar, which collects points as kids browse and rate videos, photos and other content. There is also a social networking aspect to the site that I have also not had the chance to explore, since the site is brand new.

Kidzui is starting out by offering access to "over 500,000 websites, pictures and videos." That may not sound like a lot of territory compared to the entire internet, but as a parent it feels good to know that there is a browsable universe that is populated with content screened to be appropriate for kids. Without Kidzui, many young kids are allowed to visit a few sites but are not allowed to explore beyond them. Browsing on Kidzui feels a little bit like visiting a park contained by well-defined borders. If the park is run well, parents can relax a bit as they give their kids latitude to roam.

Web content on Kidzui is screened for basic appropriateness, but not necessarily educational quality. Kids rate the sites and the most popular rise to the top of the ranks. Among those are many very commercial sites, such as Nickelodeon, Polly Pocket, and Webkinz. I have not had a chance to thoroughly explore the parental customization options, but Kidzui says parents can customize the browser based on which topics and sites they deem appropriate for their families.

Kidzui itself operates on a paid subscription model, with a 30-day trial period leading into a $4.95 a month charter subscription, $9.99 a month regular subscription. This model makes sense to me, knowing that the site requires constant editorial updating, and Kidzui wants to keep the site itself ad-free.

If you have young kids who are ready for browsing--with training wheels--Kidzui is an interesting environment that can appeal to kids and parents alike.

The Kidzui browser

(Credit: Kidzui.com)
Amy Tiemann, Ph.D., is the author of Mojo Mom: Nurturing Your Self While Raising a Family and creator of MojoMom.com. She is a member of the CNET Blog Network, and is not an employee of CNET.
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by menotbug March 21, 2008 4:30 PM PDT
It won't become too successful unless they offer a free version or ad-supported version. Who pays for web browsers?
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by Harrison912 March 21, 2008 9:01 PM PDT
I think this is a great idea. Most parents spend the cost of the browser at McDonalds in one weekend. Eating in just once a month would pay for it. I have grandchildren that I will want to help become computer literate and this is a great way for them to start. Good Job!
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by pithenumber November 23, 2008 11:34 AM PST
come on, the only way to make them computer literate is to
1) remove a random component from their rig, and have them put it back in
2) have 'em use Linux for a week, then, try them with DOS
2) Give them a book on a common programming language, repeat
3) have them notice I used 2 twice and this should be four
5) set up a filter system and challenge them to bypass it
I like the idea of kidzui, if I have kids, I'll get them Kidzui if they release a free version.
by plparson April 13, 2008 7:29 PM PDT
I loved it. The kids loved it. But it is buggy as can be. Beta at best.
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by lonzimmer May 6, 2008 11:09 PM PDT
It's a good idea, but I agree with menotbug...our 4-year-old has been using Kids Web Menu - and it's completely free. She doesn't want to browse through 500,000 pictures and videos. She simply needs an easy way to access the popular kids sites.
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About parent . thesis

Today's parents may live and work on the cutting edge, but we didn't grow up in a digital era. (parent.thesis) brings you the latest news and musings about life raising kids in today's 24-7, hyperconnected world. MojoMom.com creator Amy Tiemann and open-source software pioneer Michael Tiemann are a 21st-century couple. They take a leap of faith as parents and build their parachute on the way down, living by the motto, "We aren't raising our children for the world we live in, we're raising them for the world they'll live in." Disclosure.

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