May 11, 2008 10:06 AM PDT

Wanting the consequences of what we want

by Matt Asay
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I read a few posts today that made me think that some people have put their brains on idle while their mouths (or, rather, fingers) did the thinking for them. I understand: I do the same thing. Regular readers of this blog will know that I do it...regularly.

One post criticized this blog for having a partial feed. How can a blog devoted to openness have a partial feed??? This conveniently overlooks that CNET relies on page views/advertisements to pay the bills, and so needs people to click through. Were CNET to give everything away for free (as in no advertisements/no money attached to its content), there would be no more CNET. While TechCrunch might like this, millions of others who log billions of pageviews on CNET each year would not be as happy.

In another turn, Kris Buytaert didn't like my post suggesting that open-source vendors should expect loyalty and a mutually advantageous relationship from their system integration partners, and institute policies to help foster this. I wish I could understand Kris' argument, but I can't. The "pay me if you love me but don't really need me" model doesn't work (i.e., Support only). Period.

Sometimes we don't really want the consequences of what we want. We want open source to be all about peace, love, and freedom. It's not. At least, not to the extent that some of us (myself included) would like.

In the real world, customers pay only for what they absolutely must. Support is a "must" for some enterprises at some period in time, but it's not forever. As Jon Williams, then CTO of Kaplan Test, said, the more experienced the company grows with an open-source project, the less likely it will pay for support (or anything else).

We want everything free, but we don't seem to realize that models that don't require payment are doomed. Maybe we can all rely on Googlesque advertising models, but what a sorry world that will be if you have to wade through advertisements when clicking through your CRM system. Besides, most of us don't like advertisements, anyway, and find ways around them (like Adblock Plus).

Sorry, guys. Everything can't be free, either in terms of cost or in terms of effort or in terms of annoyance (at looking at advertisements). Someone, somewhere, has to pay.

The consequence of that is more open source. More great software. More great vendors. More great ecosystems around products, filled with system integrators who both contribute cash and code to their open-source projects of choice.

Money makes it happen. We might like to wish that open source didn't require money to make it thrive, but it does.

So, rather than wishing away the money-driven requirements of commercial open source (and it's just about all commercial today, including Apache, Linux, MySQL, etc.), try contributing to novel business models that will give you what you want (more free software, as in freedom) while still providing what vendors need (less free software, as in cost).

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
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by halfNakedPappy May 11, 2008 1:22 PM PDT
You stated: "In the real world, customers pay only for what they absolutely must". Not sure about that... I've worked for many large corporations that spent a lot of money on things they didn't need... even worse, things they didn't use.
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by halfNakedPappy May 11, 2008 1:22 PM PDT
You stated: "In the real world, customers pay only for what they absolutely must". Not sure about that... I've worked for many large corporations that spent a lot of money on things they didn't need... even worse, things they didn't use.
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by ashimmy May 11, 2008 6:27 PM PDT
Matt- I read a lot of blogs as I have said before. Reading them in a feed reader is a must to cover that many. Ask anyone who reads a lot of blogs and I think they will tell you the same thing. I find blogs in places like C/net or InfoWorld, etc that only give a summary actually do me a favor. Unless it is an article that I am really, really interested in, I don't click through and move on.

On the other hand I don't understand why media outlets like C/net are not embedding ads in their RSS feeds. I have seen ComputerWorld do it and I have feedburner doing it on my feeds. It can't be to hard and gives more impressions to sell.
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by balleyne May 12, 2008 1:23 AM PDT
That's a bad excuse. As noted above, ads can be embedded in RSS feeds. The truncated feeds are a pain in the ass and make me less likely to stay subscribed to the blog (and therefore, less likely to continue to visit the website). If a full post feed was provided, I'd certainly still end up at the website, whether to comment, read the comments, when linking to it in a blog post, etc...



Providing truncated feeds for revenue purposes is short sighted.
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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