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February 1, 2008 5:35 AM PST

Open-source silver lining in Microsoft's $44.6 billion wedding vow to Yahoo?

Posted by Matt Asay
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Microsoft and Yahoo, together forever. Could open-source offspring be the result?

According to Terry Semel, former CEO of Yahoo, the last time Microsoft approached Yahoo to buy some or all of its search business, Yahoo turned the Redmond giant down. Flat. As for an offer to acquire all of Yahoo, that "conversation has never come up."

"(Yahoo and Microsoft discussed) search and Microsoft co-owning some of our search. I will not sell a piece of search--it is like selling your right arm while keeping your left; it does not make any sense."

But that was then. Now Microsoft has put down a $44.6 billion offer for Yahoo that Yahoo surely can't refuse under present circumstances. Especially since it will give customers a new choice, and Microsoft is all about offering customers choice...or so it says:

Today, the market is increasingly dominated by one player, who is consolidating its dominance through acquisition. Together, Microsoft and Yahoo can offer a credible alternative for consumers, advertisers, and publishers.

Yahoo would be foolish to decline, given its recent travails. What is most interesting to me in all this is how it could drag Microsoft into the next generation of open source.

Yahoo has increasingly been involved with open source over the past year. Zimbra. Hadoop. Yahoo User Interface Library. Etc. Yahoo has been aggressively moving down the open-source road. Would Microsoft help or hinder that progression?

I doubt that it would reverse course. In fact, I suspect that it would give Microsoft a convenient excuse to reverse course on its open-source antipathy and embrace it--at least in the context of the Web. Given how the Web works, with the focus on proprietary data while building on open APIs and open source, Microsoft could both embrace open source and retain its proprietary past at the same time.

I don't think a combination of Yahoo and Microsoft is going to reverse Google's increasing search dominance. As Terry Semel said in 2006:

My impartial advice to Microsoft is that you have no chance. The search business has been formed.

He's probably right. But the real question is whether a Yahoo-Microsoft combination could aggressively outflank and compete with Google in a range of other things beyond search. I suspect that it can.

And open source is one of them.

Matt Asay is general manager of the Americas and vice president of business development at Alfresco, and has nearly a decade of operational experience with commercial open source and regularly speaks and publishes on open-source business strategy. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.
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Add a Comment (Log in or register) 12 comments
by Rusty Digital Marketing February 1, 2008 6:36 AM PST
YaSoft! Good. MicroHoo! Bad

There are enormous synergies in this merger, and many benefits for advertisers.

Yahoo! has a strong consumer franchise, and technically very strong search and advertising match capabilities.

Yahoo! is let down by unfriendly and inefficient processes and services for its advertisers, however, which is why it generates advertising revenues, but is not great at generating good profits.

Digital Marketing blog - YaSoft! or MicroHoo! ?
Reply to this comment
by JCPayne February 1, 2008 6:45 AM PST
A lot of people use Yahoo because it is NOT AOL or Microsoft... I will leave if Microsoft steps in...

Verizon or AT&T would be a better deal.... Or Google buying out Yahoo now that would be a sweet deal.....

Verizon and AT&T use Yahoo to power their Internet services so they would win-ut in a buy of Yahooo. Esp. Verizon which is rolling out FiOS and could use Yahoo as a nice content backend for their Fiber optics service.... Yahoo would be a sweeet content deal for Verizon.....
Reply to this comment
by Danathar February 1, 2008 6:49 AM PST
It's hard to see Microsoft embracing open source. It goes against their DNA as a corporate entity. It's more likely MS would kill or sell off the open source parts.

But, let's not forget that depending on the license of the open source project Microsoft may not be able to kill all of it even if they wanted to.
Reply to this comment
by Matt Asay February 1, 2008 6:55 AM PST
@Danathar: Bingo! This is what I was getting at in my Jekyll and Hyde post the other day. Open source protects us against our worst intentions. Open source may live on at Yahoo! regardless of Microsoft's good or bad intentions. It's the beauty of copyleft.
Reply to this comment
by lmasanti February 1, 2008 8:00 AM PST
As for open source in Yahoo!... remember HotMail.
They ended convering everything to MS.
Reply to this comment
by dmhallman February 1, 2008 8:17 AM PST
Not long ago Microsoft was positioning msn.com to try to take market share from yahoo.com. The web responded as Terry Semel has now. But look at the outcome. The truth is between yahoo.com, msn.com, live.com, Xbox live, OneCare, Office, facebook (through investment) and Windows (in their many versions) Microsoft has a HUGE audience and influance over how consumer experiences and habits are formed. If this goes through it is a whole new ballgame.
Reply to this comment
by seanupton February 1, 2008 9:08 AM PST
Matt - see Ballmer's letter to the Yahoo board.

http://www.guardian.co.uk/business/2008/feb/01/microsoft.microsoft?gusrc=rss&feed=technology

"Consolidating capital spending" means axing a lot of Yahoo R&D. When Ballmer says "single search index" that means he might axe the Hadoop folks and focus R&D on the Norwegian company they just acquired. What this does is provide a good deal to shareholders, but it creates a diaspora of smart folks to create the next round of open-source startups, no?
Reply to this comment
by crodseth February 1, 2008 9:15 AM PST
The notion that a Microsoft / Yahoo merger will open Microsoft's proprietary software vault is absurd, to say the least.
Reply to this comment
by genkkko February 3, 2008 7:04 PM PST
Cool article
Most popular wiki
http://bigfolio.stikipad.com/bigshow/show/HomePage
http://help.publicsquarehq.com/help/show/HomePage
http://wiki.rubyonrails.com.au/railsoceania/show/HomePage
Reply to this comment
by billxa February 4, 2008 12:49 PM PST
What to market values is information, automation, and productivity. The market is finding more and more that it gets that value from means other than buying, deploying, and managing Microsoft software. More and more of this value comes from more efficient web accessible models, more and more of which are powered not by Microsoft but by open source. If Microsoft sees this as a defensive play, as way to keep software dominance by having software they produce and own power these web accessible models, they will lose. If they see is as a necessary offensive play, to much more aggressively move into delivering value to the market through web accessible models, and as a means of shifting their culture to embrace the emerging new model, then they will embrace powered by open source as well, because their gain comes from delivering information, access, automation, and productivity to the market, not from owning and selling software. I personally think they get it (at least at the top). Change or die. They have to be bold to make change happen. This is a bold move, and one that I believe is good for open innovation. Bill Miller, xaware.org
Reply to this comment
by pqdina May 21, 2008 2:56 AM PDT
I think Yahoo-Microsoft combination may be a great press to Google.

My interesting story.
Reply to this comment
by Zak70smith June 24, 2008 2:26 PM PDT
Tired of finding the file through enormous amount of searchers? 1 center- 1 enter. http://megaupload.name/
Reply to this comment
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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