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Sprint eyes vanity numbers with $3-a-month StarStar initiative

Sprint customers will now be able to have their own vanity numbers.

The mobile carrier has announced a partnership with Zoove that will now allow its customers to have their own StarStar numbers. According to Sprint, customers can choose their names, personal handles, or other tags, and set them as their StarStar Me numbers.

StarStar is run by Zoove, which has heretofore delivered its services to companies. Zoove's CEO Joe Gillespie previously served as executive vice president of CBS Interactive, CNET's parent company.

Upon picking a handle, a company's customers can text or call it by entering … Read more

Zoove improves on SMS short codes

Of the companies I saw yesterday at the Under the Radar: Mobility conference (more stories), the most audacious, and therefore my favorite, was Zoove. This company makes a service and a technology that allows mobile phone users to dial a short code (preceded by **) and then receive information via SMS or e-mail.

Sounds like SMS short codes, right? But there's a big difference: to get data from the Zoove service, you dial your phone. That is you press a code, like "**coke," then the Talk key. It's just like making a call. Except that instead of … Read more