yahoogle

With Google deep-sixing its search-ad deal with Yahoo because of antitrust obstacles, what's next for the beleaguered Internet company?

Setting a new course isn't easy, of course, and Yahoo has less wiggle room without the the $800 million in annual revenue and $250 million to $450 million in new operating cash flow it said it expected during the first year of the Google deal. Now Yahoo has two basic options: continue with its internal efforts to improve its business, or enter into some sort of major transaction with the likes of AOL or Microsoft.

Judging by Yahoo's … Read more

Google has pulled the plug on a search-ad partnership with Yahoo that would have given Yahoo major new revenue but that raised antitrust concerns.

"After four months of review, including discussions of various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement," said David Drummond, Google's chief legal officer in a blog post Wednesday. "Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn't have been in the long-term interests of Google or our … Read more

Resistance from antitrust regulators has doomed Yahoo's search-ad deal with Google, The Deal has reported, but the companies emphatically say discussions are continuing.

"A proposed joint venture between rival Internet companies Google and Yahoo appears headed for the trash bin, just ahead of an expected U.S. Department of Justice challenge to the agreement, lawyers close to the deal said," according to a Silicon Alley Insider quote of the story. "The DOJ could file a complaint seeking a preliminary injunction on the agreement even as the parties assess their options. Antitrust lawyers said the government would … Read more

Yahoo and Google are delaying implementation of their search-ad deal to give Justice Department antitrust investigators more time to look into the deal, according to published reports.

Kara Swisher (of All Things D) and Bloomberg reported the delay Friday afternoon.

A Yahoo representative said the company is preparing a statement; Google didn't immediately respond to a request for comment.

Under the Yahoo search-ad deal with Google, which had been set to go into effect this month, Yahoo plans to display some Google search ads where its own ad-delivery technology doesn't work as well. Yahoo expects $800 million in … Read more

Yahoo and Google--put on the defensive by antitrust scrutiny and Microsoft agitating focused on the Internet companies' search-ad deal--are trying their best to reclaim the initiative as the project's launch date nears.

First came Google, with a series of blog posts and a frequently asked questions page. Now Yahoo has also joined in with a "myth-busting" blog post from Yahoo President Sue Decker.

"Here's the bottom line," Decker wrote late last week. "Yahoo will use this agreement to help us become a stronger competitor in all aspects of online advertising; and Yahoo … Read more