xiaomi

Xiaomi finds big success selling high-end smartphones for less

The high-end Chinese smartphone maker Xiaomi has no marketing budget and no flashy retail stores. And yet it is one of the most successful handset makers in the coveted Chinese mobile market.

Speaking here today at the All Things D conference, president and co-founder of the 3-year-old company, Bin Lin explained how the company has grown so rapidly from its first device sold in 2011 to now. He also offered advice to bigger multinational companies struggling to sell products in China.

"The way we sell online is to be transparent," he said. "We tell users everything about … Read more

Is Xiaomi the Chinese Apple? Its CEO plays the Steve Jobs role well

There's a company operating in China that is called the next Apple by supporters, and is run by a founder that has achieved Steve Jobs-like status among his firm's followers.

Xiaomi Technology may be largely unknown to the outside world, but in China it's a household name, Reuters reports in a detailed profile of the company and its founder. As with Apple in the U.S. and other countries, Xiaomi commands instant attention in China when it announces a new product. When it releases new devices, it's not uncommon for Chinese workers to take the day … Read more