words with friends

Zynga revs up mobile ads with Honda campaign

Zynga unveiled its first reward-based mobile advertising campaign supported by Honda, a move by the social game provider to generate more money and help alleviate investor concerns.

As part of the "It Starts With You" campaign to promote the 2013 Honda Accord, Words with Friends and Scramble With Friends players can earn in-game currency and tips by playing Honda-related words.

Some of those words include "new," "tech," and "you" -- not quite the first things that come to mind when thinking about a new car but probably words that pop up fairly … Read more

The 404 1,141: Where we feed the dogs (podcast)

Leaked from today's 404 episode:

- Zynga and Hasbro announce board game versions of the most annoying Facebook ones.

- Will.i.am and Simon Cowell considering X-Factor style show, for tech.

- New Ninja Turtles cartoon replaces Cowabunga with....

Bathroom break video: Longboarder attacked by a deer.… Read more

Shining light on new Kindle Paperwhite

Monday's CNET Update has a glow about it:

The Amazon Kindle Paperwhite e-reader is now shipping, and CNET has given it the Editors Choice award. You can read the full review here. The Nook GlowLight dropped its price to $119 to match the Paperwhite.

Apple has released a Wi-Fi bug fix for the iPhone 5 on Verizon. The bug caused the iPhone 5 to use data even when the device was connected to a Wi-Fi network. Verizon won't charge iPhone 5 customers for any excess data as a result of the bug, but customers should download the fix … Read more

Speak Scrabblish and 'thwack your amis' at Scrabble (Q&A)

If you're one of the millions of people who play Scrabble regularly, you surely know that you can't use proper nouns in the hit game. So how is it that words like "Alaska," "Berlin," "Bolivia," and even "Jane" are legal moves?

Anyone who has spent any time reading the Official Scrabble Players Dictionary (OSPD) knows that each of those words has an alternate meaning that satisfies the game's rules. And it was just that kind of information that author David Bukszpan was after when he began working on "… Read more

Zynga's new Gems With Friends puts spotlight on mobile

Zynga's latest game, Gems With Friends, launches today and it may give some hope for the game-creator's mobile future.

As the series' first arcade-style and first non-word game, Gems -- available in Canada with a worldwide rollout to follow in the coming weeks -- features gemstones of different colors and numbers that can be combined to score points.

"They combine and they create these epic combos," said Paul Bettner, vice president and general manager at Zynga. "It's a thrilling game and very, very addictive."

Zynga is introducing this mobile-only game amid criticism of … Read more

The 404 1,045: Where we're outed on Facebook (podcast)

We love Facebook pranks as much as the next guys, but not when it's coming from an anonymous source at Best Buy. As if we needed another reason not to step foot in the big blue retailer, we read this story about a Best Buy employee that posted a phony Facebook status update on a customer's phone. The message declared, "I am gay, I'm coming out," but there's one problem: the customer is straight.… Read more

Words with Friends players richer than Angry Birds fans?

Angry Birds players tend to skew Republican, while Words with Friends players tend to make more money.

That's according to a recent study by JumpTap, which provides targeted mobile advertising and collects trending data.

Another finding: the new iPad has exceeded sales expectations, even if its traffic levels are lower than prior versions of Apple's hit tablet.

The results -- particularly from the mobile games -- provide some interesting insight into the patterns and preferences of players. Words with Friends players are more likely to have an annual income over $100,000 and tend to use smartphones. Angry … Read more

Draw Something!

Draw Something offers turn-based gameplay that brings friends together as teammates to draw basic items (and sometimes more-complex ones) to see how long they can continue to guess each others' drawings correctly. Once you've created a game with a friend through Facebook, Twitter, or by registering within the game, you're given three choices (easy, medium, or hard) of objects to draw that your friend will need to identify. Once your friend receives the drawing, he or she is given only a handful of available letters to use for the word (probably to make it a little easier to … Read more

Draw Something!

Draw Something offers turn-based gameplay that brings friends together as teammates to draw basic items (and sometimes more-complex ones) to see how long they can continue to guess each others' drawings correctly. Once you've created a game with a friend through Facebook, Twitter, or by registering within the game, you're given three choices (easy, medium, or hard) of objects to draw that your friend will need to identify. Once your friend receives the drawing, he or she is given only a handful of available letters to use for the word (probably to make it a little easier to … Read more

Draw Something!

Draw Something offers turn-based gameplay that brings friends together as teammates to draw basic items (and sometimes more-complex ones) to see how long they can continue to guess each others' drawings correctly. Once you've created a game with a friend through Facebook, Twitter, or by registering within the game, you're given three choices (easy, medium, or hard) of objects to draw that your friend will need to identify. Once your friend receives the drawing, he or she is given only a handful of available letters to use for the word (probably to make it a little easier to … Read more