The lovely thing about snowboarders at the Winter Olympics is that they're devoid of political correctness.
They're just as full of "dude" and "cool" as they would be on a normal, pot-filled day in the mountains.
Some, though, don't always think through the consequences of their free style.
Take Russian slopestyle snowboarder Alexey Sobolev. His iPhone wishes you would. For Sobolev had the, um, cool idea of putting his phone number on his helmet.