william shatner

When 'Star Trek' stars play product pitchman

If Starfleet Academy has a Marketing 101 class, these commercials must surely be on the syllabus.

Twice in recent days, Earth's ad agencies have dispatched officers of the "Star Trek" franchise on missions not to seek out new worlds, but to sell new products.

First came a video clip from PC maker Acer using clips from the imminent "Star Trek Into Darkness," docking soon in a movie theater near you, to pump up the excitement for its new flagship Aspire R7.

Then Audi flew into view with a two-minute Spock vs. Spock spiel for its … Read more

Crave Ep. 116: Bubba Watson's BW1 hovercraft golf cart

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Oakley and golf champ Bubba Watson have teamed to build the world's first hovercraft golf cart. A physicist invents a way to write e-mail using a guitar, and a "Star Trek" phaser rifle from the original series sells for a staggering sum. … Read more

Crave Ep. 115: First look at the feature-packed iKazoo

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On this week's Crave, we take a first look a gadget that truly blows, an optical game controller that looks like a kazoo. Canadian astronaut Chris Hadfield gives us some more cooking tips from space. And Hotello is a hotel room in a box. Sounds uncomfortable, no? All that and more on this week's episode. … Read more

Crave Ep. 111: Man vs. jetpack

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A German inventor has built a DIY jetpack, so we hop onboard. Also, we get a first look at "Star Wars" pinball for iOS and Android, and "Star Trek" fans win a major space battle when they vote to name a Pluto moon "Vulcan." All that and more on this week's episode of Crave. … Read more

Crave Ep. 109: The greatest drinking game ever

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This week on Crave, William Shatner has some choice words for J.J. Abrams, and we toss one back in the greatest drinking game ever invented. Cheers! Plus, we dodge a bullet the size of a football field as an asteroid nearly collides with Earth. Phew. … Read more

Shatner: J.J. Abrams a 'pig' for taking on 'Star Wars'

J.J. Abrams is a busy man. The director who breathed new life into the "Star Trek" film franchise recently agreed to helm the new "Star Wars" movie. This may have fueled geeky fever dreams of crossover "Star Trek"/"Star Wars" projects, but it also led to some head-scratching. Does Abrams really have time to head up two major sci-fi film series?

"Star Trek" did have Abrams first. His sudden commitment to "Star Wars" may have left a few Trekkies feeling like they've gotten involved in an unexpected cinematic menage a trois. That's why I have some sympathy for William Shatner's recent comments to Movie Fanatic.

When asked to share his thoughts on Abrams adding "Star Wars" to his resume, Shatner said, "He's being a pig. He's collecting the two franchises and holding them close to his vest. And he's probably the most talented director of that ilk we have, but he's gone too far this time."… Read more

Priceline gets Shatner an angry daughter for Super Bowl

My remarkably imposing, draconian, single friend Taylor -- who's a girl -- tells me there are only two types of men: those who have two sheets on their bed and those who have one.

Similarly, there are two types of online travel sites: those where you bid and those where you don't.

It seems, however, that Priceline has tired of all that bidding. Which makes you wonder what they will do with the resurrected Negotiator, or, indeed, with whatever people used to think of Priceline.

In a campaign that launched three weeks ago, but is now given heightened … Read more

Priceline names its own price for Kayak: $1.8 billion

Wonder if Priceline Negotiator William Shatner helped broker this deal.

Priceline today says it has agreed to buy rival Kayak for about $1.8 billion, bolstering its online travel shopping presence.

The deal, valuing Kayak at $40 a share, includes $1.3 billion in stock and $500 million in cash and is a 29 percent premium to Kayak's closing price today. The highest the stock has traded in the past year is $37.

The acquisition, subject to shareholder and regulatory approvals, should close by the end of the first quarter. Kayak will operate independently from the rest of Priceline, … Read more

Channel William Shatner with new 'Shatoetry' spoken word app

iPhone users can now make William Shatneresque poetry, filled with his dramatic pauses and unique inflections, thanks to an app released today.

Called Shatoetry, the app lets users choose from a library of prerecorded words to create what Shatner -- or his marketing people -- has branded "Shatisms," phrases played out in Shatner's voice. It's like making poetry with refrigerator magnets, but with the "Star Trek" icon and Priceline.com spokesman guiding your artistry. … Read more

Shatner comes back from the dead for Priceline

The last time anyone saw William Shatner, he seemed to have met a grisly end.

He had saved a busload of vacationers. Their only expense was his life. For the bus, with the Priceline Negotiator inside, folded over a bridge and into a wet nothing.

The mourners were few, but their pain was considerable.

How must they feel now to discover that he is still alive? I am grateful to CNN for revealing that the Priceline Negotiator is not dead, but merely resting.

Still in his suit, he lives by the beach. He surfs the waves more than he surfs … Read more